Category: Branding

When YOU are the Brand

There’s a guy named Scott Ginsberg and I don’t know if you’ve ever seen him, but he has his website called and for the past 2,900+ days, he’s worn a nametag. Which means, he’s been wearing a nametag everyday for the past 8 years. Scott wears his nametag every single day no matter where he is going. If he’s doing laundry, he’s wearing the nametag that says, “Hello, my name is Scott”.

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Why Companies Miss the Mark with Logos

The use of symbols in logos is not as important as many people think it is. Most businesses think they absolutely NEED to have a symbol in their logo. They just HAVE to have some symbol. What they don’t realize is that the symbol is actually a small part of a logo (until your company gets to be a certain size). What’s more important is selecting the right company name.

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Marketing with a Local Touch

Serving the Greater New York Metro Area Including the Counties of Westchester, Rockland, Putnam and the Bronx; along with Fairfield County, CT.