Media & News

Press Releases

InSight Marketing Hired To Promote Electric Bike Manufacturer 

Revolve Electric Vehicles Logo

Revolve Electric Vehicles

InSight Marketing (ISM), a marketing consulting firm based in Harrison, NY, has been retained by Revolve Electric Vehicles to provide marketing services for its line of electric bicycles (e-bikes), scooters and electric vehicles.

In addition to manufacturing high-quality electric bikes and scooters, Revolve Electric Vehicles, a New York City based company, is also committed to providing expert service and repairs through its dealer network – and a major supplier of spare parts for all brands of electric bicycles.

With three solid years behind them, Revolve is proud of its high quality and environmentally friendly e-bikes and scooters.

InSight Marketing is currently developing an integrated marketing plan that will kick off with a public relations campaign to build brand awareness for Revolve. The campaign will initially  focus on the NY Metro area and then will roll out across the U.S. In addition to the PR campaign, InSight Marketing will also redesign the company’s website and launch a print and online advertising campaign and social media effort. View Revolve Press Release.

InSight Marketing Announces New Hire for Account Services 

Sharon Higgins

Sharon Higgins – Account Manager

InSight Marketing is proud to announce that Sharon Higgins has been added to InSight’s team of creative marketing professionals.

Sharon’s position as Account Service Manager will serve as liaison between clients and the agency’s management, creative, production, and research staff — ensuring the quick turnaround and personal service InSight Marketing is known for.

Sharon’s background encompasses 15+ years of marketing and advertising experience working at several top NYC advertising agencies in media planning, as well as advertising sales for Yankee Magazine.   Read more about Sharon Higgins hire.

InSight Marketing Selected to Redesign Website for Leading Energy Services Company
InSight Marketing has been selected to redesign the website for Global Energy Efficiency, a leading energy services company which provides innovative solutions to reduce energy consumption and operating costs primarily for food retailers, such as groceries and supermarkets.  Download GEE Website Press Release.

InSight Marketing Retained to Launch New Marketing Campaign for Top Financial Services Computer Programming Company

InSight Marketing, an award-winning Westchester County-based marketing firm, has been retained to develop an integrated marketing campaign for Gehtsoft USA, LLC, a top financial services computer programming company located in Paramus, NJ.

The campaign InSight Marketing is developing represents the first major marketing effort by Gehtsoft to firmly establish themselves as a dominant force in high-level custom computer programming. The integrated campaign includes revamping Gehtsoft’s brand image, creating a new design and content for its website and developing a company brochure and other printed materials to support Gehtsoft’s direct sales effort. Download Gehtsoft Press Release.

InSight Marketing to Assist in Launch of New Computer IT Company
InSight Marketing has been retained to provide marketing services for the launch of a new computer IT company. InSight Marketing will first develop a strategic marketing plan and then execute a integrated marketing campaign to include: branding, web development, PR, advertising and internet marketing throughout the New York metro area, including Westchester and Fairfield counties. View Icon Press Release.

Westchester business leader writes book that demystifies branding for small business (PDF – 47.5KB)
Westchester resident and prominent marketing professional, Rocky Cipriano, has written a new book on brand marketing, titled Branding Insights for Small Business.

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Other News:

What’s New (and What Isn’t) for Search Engine Optimization

View InSight Marketing President, Rocky Cipriano’s latest article on SEO factors that will have the greatest impact on organic search results this year. Posted on the 914Inc blog.

InSight Marketing’s President Interviews Tony Parinello

Tony Parinello

Tony Parinello, the author of the best-selling book Selling To Vito, recently sat down with InSight Marketing’s President Rocco Cipriano for a great “fireside chat.”

Selling To Vito is a must read for anyone involved in sales directed towards the CEO, CFO or senior VP management at large firms. Tony’s entire business focus is helping salespeople “sell to VITO.”

Listen in to Rocky’s interview with Tony to hear what branding has meant to him — especially in building the very recognizable VITO brand — and hear what you can learn from a master.

Visit InSight Marketing’s profile at A searchable website of creative and marketing resources in New York, Connecticut, including Westchester County.

InSight Hires New Account Supervisor (PDF 65KB)
InSight Marketing, a Westchester County based marketing consulting firm, is proud to announce the newest team member, Kate Mayer, to InSight’s crew of creative marketing professionals.

Westchester business leader writes book that demystifies branding for small business (PDF – 47.5KB)
Westchester resident and prominent marketing professional, Rocky Cipriano, has written a new book on brand marketing, titled Branding Insights for Small Business.

Profits & Passion – Sailing puts Rocky Cipriano’s mind at ease to manage challenges in business. (PDF – 47.5KB)
Rocky Cipriano, owner of Insight Marketing, turns to sailing to put his mind at ease. Being out on the water, though, didn’t always bring peace to the Mamaroneck native and current resident. His first sailing experiences were as a teen with a friend whose family had a sailboat.

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