Is this the year you are ready to jump on board with video marketing for your business? The answer should be a resounding “yes” for many reasons. Maybe you have been hesitant because of high production costs, or you are not sure which platforms to use, or how to produce…

(or how to commit marketing  suicide in 7 easy steps) “He was adamant in his opinion that advertising didn’t work, up until the day he ran a ‘Going Out Of Business’ ad!” As the quote suggests, many of the marketing blunders that crash a business are ‘pilot error.’ In other words –…

IN CONGRESS, JULY 4, 1776 The unanimous Declaration of the thirteen united States of America When in the Course of human events it becomes necessary for one people to dissolve the political bands which have connected them with another and to assume among the powers of the earth, the separate…

With 259 million members, LinkedIn is the leading professional networking site. It used to be that the sole way for busy professionals to connect involved hustling at networking events – donning nametags and making forced introductions over brunch buffets and stale coffee. Anyone who’s attended these events, often hosted by…

Developing an long-term marketing strategy will add stability to your marketing efforts and will dramatically cut down on costly and ineffective marketing emergencies.

More suggestions on ways to increase your email subscriber lists. #1 on our list, provide practical, useful, original content. You will never collect email addresses just because you provide a newsletter “free of charge.”

The year is wrapping up fast, and next year’s marketing trends are quickly taking shape. For many of us – having cell phones permanently glued to our ears – it’s no surprise the most important trends will incorporate mobile devices.

Setting up a website is mandatory to market your wares, whether a dog walker or aerospace engineer. You need to be seen by potential clients, employers and employees. With a website, you’re telling the world you exist.

Recently, I read an article that appeared in the New Yorker Magazine. It discussed how two well-known cereal companies, Kellogg’s and Post, dealt with the economic depression in the late 1920s. At the time, ready-to-eat cereals were relatively new and Americans didn’t view them as a real alternative to oatmeal…

Recently, I had an opportunity to be interviewed by Jim Kukral, one of the top business web experts around. Visit my blog post to hear the interview.