Author: admin-2
Why Video is Important to Your Digital Strategy
Is this the year you are ready to jump on board with video marketing for your business? The answer should be a resounding “yes” for many reasons. Maybe you have been hesitant because of high production costs, or you are not sure which platforms to use, or how to produce…
Continue reading →7 Classic Marketing Blunders that Cause Companies to Collapse
(or how to commit marketing suicide in 7 easy steps) “He was adamant in his opinion that advertising didn’t work, up until the day he ran a ‘Going Out Of Business’ ad!” As the quote suggests, many of the marketing blunders that crash a business are ‘pilot error.’ In other words –…
Continue reading →Declaration of Independence – July 4, 1776
IN CONGRESS, JULY 4, 1776 The unanimous Declaration of the thirteen united States of America When in the Course of human events it becomes necessary for one people to dissolve the political bands which have connected them with another and to assume among the powers of the earth, the separate…
Continue reading →4 Steps to Effective Networking on LinkedIn
With 259 million members, LinkedIn is the leading professional networking site. It used to be that the sole way for busy professionals to connect involved hustling at networking events – donning nametags and making forced introductions over brunch buffets and stale coffee. Anyone who’s attended these events, often hosted by…
Continue reading →Emergency Marketing
Developing an long-term marketing strategy will add stability to your marketing efforts and will dramatically cut down on costly and ineffective marketing emergencies.
Continue reading →More Ways to Grow Your Newsletter Email Lists
More suggestions on ways to increase your email subscriber lists. #1 on our list, provide practical, useful, original content. You will never collect email addresses just because you provide a newsletter “free of charge.”
Continue reading →Top 5 Marketing Trends for 2012
The year is wrapping up fast, and next year’s marketing trends are quickly taking shape. For many of us – having cell phones permanently glued to our ears – it’s no surprise the most important trends will incorporate mobile devices.
Continue reading →Websites: A Fact of Business Life
Setting up a website is mandatory to market your wares, whether a dog walker or aerospace engineer. You need to be seen by potential clients, employers and employees. With a website, you’re telling the world you exist.
Continue reading →Kellogg’s vs Post Cereal. Taking advantage of opportunities during an economic downturn
Recently, I read an article that appeared in the New Yorker Magazine. It discussed how two well-known cereal companies, Kellogg’s and Post, dealt with the economic depression in the late 1920s. At the time, ready-to-eat cereals were relatively new and Americans didn’t view them as a real alternative to oatmeal…
Continue reading →Web Marketing Legend, Jim Kukral, Interviews Me
Recently, I had an opportunity to be interviewed by Jim Kukral, one of the top business web experts around. Visit my blog post to hear the interview.
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