For most businesses, marketing their products or services is the lifeblood of their business so you would think that choosing the right marketing firm would be of utmost importance – and yet many business owners do not appreciate the importance of selecting the right agency or recognize the value effective…

In many ways Football and Marketing are very similar. Both require an effective “game plan” to determine the strategy to use during the game, and the right blend of tactics that can executive the game plan effectively.

This series breaks down different marketing tactics to help you determine which ones will best support your marketing strategy. This post features public relations.

Different marketing tools come with different strengths and weaknesses. Here we present some of the pros and cons of advertising and the role it should play in your marketing.

Developing an long-term marketing strategy will add stability to your marketing efforts and will dramatically cut down on costly and ineffective marketing emergencies.

An effective marketing plan supports a company’s overall goals and objectives. Here are the must-haves to include when developing a strategic marketing plan for your business.