Many have heard the marketing term U.S.P. or Unique Selling Proposition, but I would wager most don’t have a clue to its inherent value when marketing your business. What it is, and why your business needs it.

Think about what you should say, before you decide where to say it. It’s the foundation of an effective marketing strategy. In my more than 30 years helping businesses build better marketing strategies, the thing they want to discuss most is marketing tactics: How can we get in front of…

In 1984, the big talk in advertising was all about Apple’s “Big Brother” Super Bowl commercial, which broke many of the time-tested rules regarding advertising. It was long – one full minute; it only aired once – during the Super Bowl, and yet this ad is still talked about today as a masterpiece of advertising.

Choosing the name for your company, key product, or service, may in fact be the most important marketing decision you make. Here are three simple tips to consider when naming your business.

It’s easy to get started with social media for your small business when you follow these easy steps. Listen, learn, and don’t wait for permission to get going with social media. The rewards will convince your colleagues!

Why you should never pay a SEO firm to submit your company website to hundreds of search engines and directories, despite promises of higher rankings and more visitors. This is a waste of your time and money!

It is innovation that is the driver of wealth – entrepreneurial “alertness,” the ceaseless search for the new, the better, the cheaper. McCloskey spells it out in her book, Bourgeois Dignity.

The vast number of emails I get from SEO companies promising to get my website on page 1 of Google is quite amazing. These firms must not be doing their homework because my website is already on page 1. Tips to beware of unscrupulous SEO practices.

What branding lessons can be learned from the biggest natural disaster in history? As a horrified public watches images of ruined coastal areas and destroyed businesses, the petroleum company that once touted itself as a progressive force in environmentalism is now trying to save the tattered remnants of its corporate reputation. You can learn from their mistakes.

Some marketing professionals are saying the traditional role of Public Relations has lost some of luster, overtaken with a more contemporary form of PR, namely social media . . . but not in my opinion.