As 2018 commences, there are a number of new marketing trends poised to make a significant impact on go-to-market strategy. Here are some of the most important trends to look for in the coming year. Interactive content Consumers are constantly looking to make deeper connections with the brands they love. Allowing your…

Some argue that brand loyalty is an outdated concept. In a recent article in The New Yorker, writer James Surowiecki makes a bold assertion: There’s no such thing as brand loyalty anymore. The internet killed it, and brands are a thing of the past. Brands, his argument goes, came about…

Social media is just that – social. It’s great for keeping up with friends and family, like sharing photos and reviews of the latest hit movie or new restaurant. But as an effective business marketing tool that will generate sales, social media leaves a lot to be desired.

The year is wrapping up fast, and next year’s marketing trends are quickly taking shape. For many of us – having cell phones permanently glued to our ears – it’s no surprise the most important trends will incorporate mobile devices.

“Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better.” Avinash Kaushik
This quote sparked a huge discussion recently on Linked In on the relevance of social media in a B2B world.

JetBlue, long considered the social media maven with nearly 1.5 million followers on Twitter…but what’s this? A measly 60k on Facebook??? This can’t be! So what’s the popular airline kid to do when they have no friends? Easy! Give the fans something for free! Bribe them! Free sweepstakes just for being a friend on FaceBook!

In April 2009, two Domino Pizza employees videotaped themselves doing some stomach-churning things to food they were preparing, and then compounded their stupidity by posting it on YouTube. Despite Domino’s identified the store within 24 hours, sterilized everything, and fired the employees, that didn’t stop the video from getting immense…