Think about what you should say, before you decide where to say it. It’s the foundation of an effective marketing strategy. In my more than 30 years helping businesses build better marketing strategies, the thing they want to discuss most is marketing tactics: How can we get in front of…

Thinking of renaming your business? Use these three simple rules to create a name that rocks!

Some argue that brand loyalty is an outdated concept. In a recent article in The New Yorker, writer James Surowiecki makes a bold assertion: There’s no such thing as brand loyalty anymore. The internet killed it, and brands are a thing of the past. Brands, his argument goes, came about…

Mobile marketing is one trend with staying power. The start of a new year is a smart time to reevaluate your marketing strategy, looking back on what proved successful, but also forward to what new trends look promising. Some marketing trends play themselves out in a matter of months, while…

Advertising is everywhere – maybe some places it shouldn’t be. Imagine you’re walking down the street, and a young girl in a short skirt is coming toward you. Nothing unusual about that, until you notice an advertisement pasted on her leg, just under her hemline. What’s the ad for? Does…

To talk or not to talk? That is the question, but with nothing but dodging from Florida, the blogosphere is more than happy to answer. While Tiger maintains his silence, or his roundabout explanation that fuels guilt and scandal yet explains nothing, has this mega-superceleb squeaky clean sure thing fallen…

Recently, I had an opportunity to be interviewed by Jim Kukral, one of the top business web experts around. Visit my blog post to hear the interview.

I had a great “fireside chat” with Tony Parinello the other day.

Branding starts at the top and lives at the bottom.

Many branding and marketing books will try to tell you that there’s some secret formula to making your market feel confident in your company’s ability to deliver, but it’s really rather straight-forward.