I had a great “fireside chat” with Tony Parinello the other day. Tony is the author of the best-selling book: “Selling To Vito”

This book is a must read for anyone involved in sales directed towards the CEO, CFO or senior VP management at large firms. Tony’s entire business focus is helping salespeople “sell to VITO.”

Listen in to my interview with Tony to hear about what branding has meant to him – especially in building the very recognizable VITO brand – and hear what you can learn from a master.