Category: General Insights

Domino’s Pizza’s Effective Use of Social Media to Fight Bad Publicity

In April 2009, two Domino Pizza employees videotaped themselves doing some stomach-churning things to food they were preparing, and then compounded their stupidity by posting it on YouTube. Despite Domino’s identified the store within 24 hours, sterilized everything, and fired the employees, that didn’t stop the video from getting immense…

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Kellogg’s vs Post Cereal. Taking advantage of opportunities during an economic downturn

Recently, I read an article that appeared in the New Yorker Magazine. It discussed how two well-known cereal companies, Kellogg’s and Post, dealt with the economic depression in the late 1920s. At the time, ready-to-eat cereals were relatively new and Americans didn’t view them as a real alternative to oatmeal…

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Marketing with a Local Touch

Serving the Greater New York Metro Area Including the Counties of Westchester, Rockland, Putnam and the Bronx; along with Fairfield County, CT.