Soon businesses without a mobile-optimized website will start feeling the squeeze on Google. Google wants what its users want: sites that are mobile-ready. The search giant announced that as of April 21, 2015 the mobile-friendliness of your website is now a significant ranking factor. This should come as no surprise…

Where are marketers’ biggest opportunities this year? Big Data, personalization and precision targeting are trends to watch in 2015. It’s interesting to think just how far marketing has come since I began in the business more than 30 years ago. If I had tried to describe 2015 then, I don’t think…

Will Panda 4.1 affect your organic search rankings? The Panda update can work in your favor, if you know what it’s looking for. A few years ago, Google released an update it called Panda, which aimed to weed out low-quality content in its organic search results. While the intended target…

How does Google’s latest search algorithms affect  your SEO strategies? Each year, search engine giants Google and Bing roll out new algorithms (they control the answers we get to our search queries) that impact the way businesses approach search engine optimization (SEO). Sometimes the changes represent a major sea change in SEO thinking….

Google’s new AdWords extensions change the way your PPC campaigns are ranked. In the last year, Pay-Per-Click advertising (PPC) has become even more integral to a business’s search engine marketing (SEM) strategy. One reason is that organic search results on Google are getting pushed farther and farther down the page,…

Mobile marketing is one trend with staying power. The start of a new year is a smart time to reevaluate your marketing strategy, looking back on what proved successful, but also forward to what new trends look promising. Some marketing trends play themselves out in a matter of months, while…

Achieving the top position in Google’s organic search rankings is even more important than you may realize. The top position generates 33% of all search traffic, the number 2 position gets 18% of search traffic and if you’re ranking at the bottom of the page the search traffic drops to a measly 2%.

With a responsive website, visitors are able to see the same website on their desktop computer, tablet or smartphone. Your website detects the device being used and adjusts the layout and resolution to provide an optimal experience.

Today people jump online for even the smallest purchase decisions, so internet marketing should be a regular part of your marketing activities. It’s probably the most versatile medium out there, allowing businesses to provide information, build brands, capture leads, offer promotions and close sales.