InSight Marketing is a Westchester County, New York-based marketing consulting firm specializing in branding, marketing, advertising, PR, direct and online marketing. We combine a sharp, strategic focus with award-winning creative execution to ensure winning results for our clients’ marketing and promotional efforts.

For many businesses, marketing seems a jumble of urgent and important questions without simple and readily available answers:

• What are the best marketing tools for our business?
• Are we targeting the right customers?
• How effective is our sales and marketing message?
• Is our message reaching our customers effectively
  and is it compelling enough for them to buy — or are we just wasting our money?

InSight Marketing’s detailed process ensures clients get the right answers to these questions — answers that achieve the right results.

InSight Marketing provides a full-range of marketing services that starts with the development of a strategic marketing plan identifying key benefits, key opportunities and key markets. A marketing program is then developed to apply an integrated approach utilizing branding, marketing, advertising, PR, direct and online marketing to ensure your business and marketing objectives are reached in the most effective and cost efficient way.

InSight News

Rocco Cipriano, InSight Marketing’s President, had an opportunity to be interviewed by Jim Kukral, one of the top business web experts around.

Some of the topics covered:

• What value does your brand bring to your business?
• Does your brand need a tagline?
• Understand the way your brand impacts your customers?
• Okay, come clean: how many of you are really sure what the definition of a brand is?
• And much, much more…

Click here to listen to “Branding Tips & Secrets To Improve Your Business”.

Tony Parinello, the author of the best-selling book Selling To Vito, recently sat down with InSight Marketing’s President Rocco Cipriano for a great ‘fireside chat.’

Selling To Vito is a must read for anyone involved in sales directed towards the CEO, CFO or senior VP management at large firms. Tony’s entire business focus is helping salespeople “sell to VITO.”

Listen in to Rocky’s interview with Tony to hear what branding has meant to him — especially in building the very recognizable VITO brand — and hear what you can learn from a master.

Marketing Insights from . . . Karl Marx

“Catch a man a fish, and you can sell it to him.

Teach a man to fish, and you ruin a wonderful business opportunity.”

— Karl Marx

This week’s fun thing:

Elevator Sales Pitch Tool
Can you explain to a prospect about your business within a minute? If not, then the Elevator Pitch Builder tool from the Harvard Business School can be a helpful resource. It’s an interactive tool that will guide you step-by-step in developing an effective sales pitch.

If a client needs advertising, direct marketing, a website, in addition to PR work, they have to be ready to spend some money. It’s a fact: you need to spend money to make money.

Often, small and mid-sized businesses don’t realize the cost of a marketing budget. And depending on your zip code, there’s drastic fluctuation in the bang you receive for the buck. Clients don’t need exact numbers, but they do need to know what a space ad costs in their local paper. On Sundays. In color. Written and designed.

Educating your clients there may involve some eye opening research. It’s part of the role;  your job is to ensure they know exactly what they can get for how much.

About a year ago, I created a marketing plan for a local business. Everything was going great. It was a $6 million company, and I developed a modest marketing program budgeted for $60,000-$65,000.

They thought it was too expensive.

When a $6 million company and can’t put aside .01% for marketing, there’s a major disconnect with what marketing costs. And that’s a problem. They wanted to grow their $6 million company to $25 million, but were only willing to spend $2,000, well, you’ll get what you pay for.

Have you ever had that situation? You go in expecting something to cost a certain amount, and then it costs much more. You’re frustrated, the client’s frustrated, but there are expenses to make marketing happen; it doesn’t happen in a vacuum and it doesn’t happen all by itself.