InSight Marketing is a Westchester County, New York-based marketing consulting firm specializing in branding, marketing, advertising, PR, direct and online marketing. We combine a sharp, strategic focus with award-winning creative execution to ensure winning results for our clients’ marketing and promotional efforts.

For many businesses, marketing seems a jumble of urgent and important questions without simple and readily available answers:

• What are the best marketing tools for our business?
• Are we targeting the right customers?
• How effective is our sales and marketing message?
• Is our message reaching our customers effectively
  and is it compelling enough for them to buy — or are we just wasting our money?

InSight Marketing’s detailed process ensures clients get the right answers to these questions — answers that achieve the right results.

InSight Marketing provides a full-range of marketing services that starts with the development of a strategic marketing plan identifying key benefits, key opportunities and key markets. A marketing program is then developed to apply an integrated approach utilizing branding, marketing, advertising, PR, direct and online marketing to ensure your business and marketing objectives are reached in the most effective and cost efficient way.

InSight News

Rocco Cipriano, InSight Marketing’s President, had an opportunity to be interviewed by Jim Kukral, one of the top business web experts around.

Some of the topics covered:

• What value does your brand bring to your business?
• Does your brand need a tagline?
• Understand the way your brand impacts your customers?
• Okay, come clean: how many of you are really sure what the definition of a brand is?
• And much, much more…

Click here to listen to “Branding Tips & Secrets To Improve Your Business”.

Tony Parinello, the author of the best-selling book Selling To Vito, recently sat down with InSight Marketing’s President Rocco Cipriano for a great ‘fireside chat.’

Selling To Vito is a must read for anyone involved in sales directed towards the CEO, CFO or senior VP management at large firms. Tony’s entire business focus is helping salespeople “sell to VITO.”

Listen in to Rocky’s interview with Tony to hear what branding has meant to him — especially in building the very recognizable VITO brand — and hear what you can learn from a master.

Marketing Insights from . . . Avinash Kaushik

“Social media is like teen sex.

Everyone wants to do it. No one actually knows how.

When finally done, there is surprise it’s not better.”

Avinash Kaushik

This week’s fun thing:

Elevator Sales Pitch Tool
Can you explain to a prospect about your business within a minute? If not, then the Elevator Pitch Builder tool from the Harvard Business School can be a helpful resource. It’s an interactive tool that will guide you step-by-step in developing an effective sales pitch.

The elevator pitch is just as important today than ever before. Many people use networking events to drum up business. It’s important to give a clear, confident, qualified elevator pitch at these times, or when you happen to find you’re sharing an elevator with a prospect you’ve been wanting to talk to for weeks. In these impromptu situations, having your elevator pitch on the tip of your tongue is a godsend. Be ready to make your pitch, at any time, face-to-face or tweet-to-tweet, if you’re a social media maven.

Can you pass the one-minute test?
Can you say who you are, what you do, why you’re unique, and what you want in one minute or less? And be compelling enough actually solicit contact from the prospect?

Regardless of what you’re pitching — your own skills, a business venture or a client’s goals — you should be able deliver your message clearly and concisely. Practice your elevator pitch like a fine tuned instrument until you’re able to perform it like a virtuoso.

Like a good tweet, the elevator pitch should be concise, accurate and compelling. If you don’t have your elevator pitch polished, consider revisiting it soon.

Need help creating your elevator pitch?
Check out the Harvard Business School’s Elevator Pitch Builder. It’s an interactive tool that offers excellent good pointers on the why and how of the elevator pitch and will guide you in creating a great one.

Because once the proverbial elevator door begins to close, it’s only your pitch that can make it open once again.