InSight Marketing is a Westchester County, NY based marketing consulting firm specializing in branding, marketing, advertising, PR, direct and online marketing. We combine a sharp, strategic focus with award-winning creative execution to ensure winning results for our clients’ marketing and promotional efforts.

For many businesses, marketing seems a jumble of urgent and important questions without simple and readily available answers:

• What are the best marketing tools for our business?
• Are we targeting the right customers?
• How effective is our sales and marketing message?
• Is our message reaching our customers effectively
  and is it compelling enough for them to buy — or are we just wasting our money?

InSight Marketing’s detailed process ensures clients get the right answers to these questions — answers that achieve the right results.

InSight Marketing provides a full-range of marketing services that starts with the development of a strategic marketing plan identifying key benefits, key opportunities and key markets. A marketing program is then developed to apply an integrated approach utilizing branding, marketing, advertising, PR, direct and online marketing to ensure your business and marketing objectives are reached in the most effective and cost efficient way.

InSight News

Rocco Cipriano, InSight Marketing’s President, had an opportunity to be interviewed by Jim Kukral, one of the top business web experts around.

Some of the topics covered:

• What value does your brand bring to your business?
• Does your brand need a tagline?
• Understand the way your brand impacts your customers?
• Okay, come clean: how many of you are really sure what the definition of a brand is?
• And much, much more…

Click here to listen to “Branding Tips & Secrets To Improve Your Business”.

Tony Parinello, the author of the best-selling book Selling To Vito, recently sat down with InSight Marketing’s President Rocco Cipriano for a great ‘fireside chat.’

Selling To Vito is a must read for anyone involved in sales directed towards the CEO, CFO or senior VP management at large firms. Tony’s entire business focus is helping salespeople “sell to VITO.”

Listen in to Rocky’s interview with Tony to hear what branding has meant to him — especially in building the very recognizable VITO brand — and hear what you can learn from a master.

Marketing Insights from … Jeff Bezos

“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”     Jeff Bezos

This week’s fun thing:

Elevator Sales Pitch Tool
Can you explain to a prospect about your business within a minute? If not, then the Elevator Pitch Builder tool from the Harvard Business School can be a helpful resource. It’s an interactive tool that will guide you step-by-step in developing an effective sales pitch.

Back in the good ol’ days of the web (circa 2004), it was so easy for businesses to market via the internet; all that was necessary was a functional website. But the advent of social media has made a dramatic impact with online marketing— and in a good way. Social media is, for the most part, free, saving many marketing dollars. But just because it is free, doesn’t make it easy or cost-free, if your time is valuable. So before you jump into the social media frenzy, do your research and discover where your time and resources are best spent. A little research on the front end will save you a lot on the back end.

Use the Freebies

1. Use the free sites. Free, online networking services like Facebook, Twitter and LinkedIn are great marketing vehicles to post significant news, offers, promotions, and events for your business. For example, a seafood restaurant can promote $1 oysters and ½ price margaritas to loyal Twitter followers and Facebook fans.

Measure results, focus your efforts

2. Track your social media program. See which of the free social media sites are delivering results worthy of your continued efforts and focus; abandon those not measuring up to your goals.

Search Engine Optimization — It really does matter

3. Social media can also improve rankings on Google and other major search engines by building inbound links to content on your website. Learn how to optimize your website to improve how your website ranking, or hire a SEO (Search Engine Optimization) professional to do the job for you. Be sure they know how to integrate social media into your SEO program. Many times you can learn some great tips by seeing what your competition is doing and what’s working for them. Google your competition — if they appear on the search engine before you do, check out their site and compare what they are doing and you’re not.

Customers are greedy – Give them what they want

4. Customers are self-centered; they want to know: ‘what’s in it for me?’  Use social media to give customers expert advice, great links, and share valuable information. Don’t hype your business; instead create a dialogue by connecting with the customer. If you have something interesting to say, say it. Create a blog, webinar, or YouTube video to share what you know with your clients and potential clients.

Blogging is bragging!

5. Blogging helps customers find you. Comments on blogs don’t necessarily happen overnight, but your information will come up in an online search which potential clients will read, then click on to check out your website. Twittering and micro-blogging are popular now, but whichever you decide, do it regularly. Consistency wins out over content every time. Post on a regular basis; you may not necessarily get read, but your customers will see you’re out there and are current. And when they need you, you’ll be top of mind as someone to call.