InSight Marketing is a Westchester County, New York-based marketing consulting firm specializing in branding, marketing, advertising, PR, direct and online marketing. We combine a sharp, strategic focus with award-winning creative execution to ensure winning results for our clients’ marketing and promotional efforts.

For many businesses, marketing seems a jumble of urgent and important questions without simple and readily available answers:

• What are the best marketing tools for our business?
• Are we targeting the right customers?
• How effective is our sales and marketing message?
• Is our message reaching our customers effectively
  and is it compelling enough for them to buy — or are we just wasting our money?

InSight Marketing’s detailed process ensures clients get the right answers to these questions — answers that achieve the right results.

InSight Marketing provides a full-range of marketing services that starts with the development of a strategic marketing plan identifying key benefits, key opportunities and key markets. A marketing program is then developed to apply an integrated approach utilizing branding, marketing, advertising, PR, direct and online marketing to ensure your business and marketing objectives are reached in the most effective and cost efficient way.

InSight News

Rocco Cipriano, InSight Marketing’s President, had an opportunity to be interviewed by Jim Kukral, one of the top business web experts around.

Some of the topics covered:

• What value does your brand bring to your business?
• Does your brand need a tagline?
• Understand the way your brand impacts your customers?
• Okay, come clean: how many of you are really sure what the definition of a brand is?
• And much, much more…

Click here to listen to “Branding Tips & Secrets To Improve Your Business”.

Tony Parinello, the author of the best-selling book Selling To Vito, recently sat down with InSight Marketing’s President Rocco Cipriano for a great ‘fireside chat.’

Selling To Vito is a must read for anyone involved in sales directed towards the CEO, CFO or senior VP management at large firms. Tony’s entire business focus is helping salespeople “sell to VITO.”

Listen in to Rocky’s interview with Tony to hear what branding has meant to him — especially in building the very recognizable VITO brand — and hear what you can learn from a master.

Marketing Insights from … Ray Johnson

“Ordinary people can spread good and bad information about brands faster than marketers.”     Ray Johnson

This week’s fun thing:

Elevator Sales Pitch Tool
Can you explain to a prospect about your business within a minute? If not, then the Elevator Pitch Builder tool from the Harvard Business School can be a helpful resource. It’s an interactive tool that will guide you step-by-step in developing an effective sales pitch.

Some marketing professionals are saying the traditional role of Public Relations has lost some of luster, overtaken with a more contemporary form of PR, namely social media. Marketing forums and group discussions from Inc.com to LinkedIn have all been debating this issue But as far as I am concerned, traditional public relations, i.e. press releases, articles, events, etc. will never play a secondary marketing role for most businesses, especially ones that have a brand image that needs to be nurtured and protected.

I see social media playing an important role in marketing, but most times it is one that is supporting more traditional marketing and public relations activities.

For example, if a neighborhood restaurant, donates a percentage of sales to the local high school’s marching band, who benefits? Pretty much everyone. The students, the band, the school and the parents, who have to shell out less for the activity. But the hero is the neighborhood restaurant, who if they leverage their generosity with an effective public relations program can generate loads of press exposure, and tons of goodwill with consumers. Goodwill that many times can generate ten-fold payback of the actual donation cost.

Could social media pulled this event off as effectively alone? Probably not. Outreach to mass media outlets traditional PR is the marketing tool that does the heavy lifting in generating the kind of media buzz – one that I’ve only seen achievable through PR. Social media can certainly play a role in building awareness to those who are already fans of your business. But most editors and reporters are much too busy to activity monitoring more that a few Social Media channels. They are still looking to their normal PR channels for news worthy items to feature.