InSight Marketing is a Westchester based marketing consulting firm that specializes in branding, marketing, advertising, pr, direct and online marketing. We combine a sharp strategic focus with award winning creative execution that ensures winning results for our clients’ marketing and promotional efforts.

For many businesses, marketing seems to be a jumble of urgent and important questions without simple and readily available answers:

• What’s the best marketing tool for our business?
• Are we targeting the right customers?
• How effective is our sales and marketing message?
• Is our message reaching our customer effectively
  and is it compelling enough to buy - or are we just wasting our money?

Our process ensures our clients get the right answers to these questions - the ones that achieve the right results.

InSight Marketing provides a full-range of services that starts with the development of a strategic marketing plan which identifies key benefits, key opportunities and key markets. We then develop a marketing program that applies an integrated approach utilizing branding, marketing, advertising, pr, direct and online marketing to ensure your business and marketing objectives are reached in the most effective and cost efficient way.

Latest Blog Entry:

Advertising Snobbery

Public Relations, aka PR, is great, because it gives the consumer a sense of an impartial third-party endorsement. It’s almost like the media outlet is saying:

“This company is good because we have analyzed it. We like the product/service they provide. Their core values are great. We think you should give them a try.”

And, simply by virtue of this unspoken endorsement, the PR coverage makes people want to buy/try/invest in their product or service. People want to be part of “it” - whatever “it” is.

This kind of PR coverage, if done well, can sometimes lead to a brand acquiring a cult status, especially among sophisticated buyers who don’t want to buy what everyone else buys. They don’t shop Wal-Mart or K-Mart. They’re “elites” and are looking for a unique brand experience - and they WANT to pay more for it because they want their experience to be different from a common, everyday experience. Read more…

Recent News

Recently, Rocco Cipriano, InSight Marketing’s President, had an opportunity to be interviewed by Jim Kukral, one of the top business web experts around.

Some of the questions we covered are:

• What value does your brand bring to your business?
• Does your brand need a tagline?
• Understand the way your brand impacts your customers?
• Okay, come clean. How many of you are even really sure what the definition of a brand is?
• And, much more…

Click here to listen to “Branding Tips & Secrets To Improve Your Business”.

Rocco Cipriano, InSight Marketing’s President, had a great “fireside chat” with Tony Parinello the other day. Tony is the author of the best-selling book: “Selling To Vito”

This book is a must read for anyone involved in sales directed towards the CEO, CFO or senior VP management at large firms. Tony’s entire business focus is helping salespeople “sell to VITO.”

Listen in to Rocky’s interview with Tony to hear about what branding has meant to him - especially in building the very recognizable VITO brand - and hear what you can learn from a master.

This week’s fun thing:
Did you know that your computer can read you mind? Click here and see if Robin can read yours.

Insight on the power of goverment:
As the Chrysler and GM Bond Holders and Car Dealers are finding out… “The most terrifying words in the English language are: I’m from the government and I’m here to help.” – Ronald Reagan