Digital (Online) Marketing
On the Internet, If You Build It…. Will They Will Come?
You may have a wonderfully designed and written website, but if your site does not appear on page one of Google, Bing or Yahoo, then you’re practically invisible.
More and more people are using the web to find answers to questions, solutions to problems and to purchase products and services.
Having an effective Internet strategy is vital for every small and mid-sized businesses to achieve success online.
Making sure that your website and web presence is in top form is the key to effective Internet marketing.
What is Digital or Online Marketing Exactly?
Internet marketing is a broad term for the design and implementation of sales and informational messages on the Internet. It includes websites, search engine optimization, pay-per-click advertising, banner advertising, mobile marketing, and email marketing.
The array of options in internet marketing makes it an incredibly flexible medium, allowing businesses to provide and capture information, build brands, generate leads, offer promotions, and close sales.
Online Marketing is a Combination of the Following Major Components:
Website Design and Development
A website provides a low-pressure environment for customers to learn about your company, products, or services and to decide whether they should do business with you. For businesses, the web provides a relatively low-cost shop window to the world. Not only do websites supply information, they generate leads and, in the case of e-commerce–enabled websites, close sales.Search Engine Optimization (SEO).
Search Engine Optimization (SEO)
This is the use of specific keywords in your website copy to draw traffic from search engines such as Google, Yahoo!, and Bing. How high your website appears in search results depends on your keywords’ relevance to algorithms and other criteria that search engines use to rank the importance of websites. Such rank is affected by more than a hundred top-secret factors that search engines change constantly.
Pay-Per Click Advertising (PPC) and Google AdWords
Another internet marketing tool is pay-per-click advertising, in which you “purchase” ad space at or near the top of search engine search results. Advertisers bid against competitors for search terms they think customers will use, and they build ads around them. Search engines then assign “quality scores” that measure an ad’s relevance and performance. Each bid and quality score is combined to “rank” the ad. Thus, when someone searches for those terms, the highest rank wins the highest position on the page.
Email marketing is the electronic cousin of direct mail—you send information and sales offers to your target audience via email. Thanks to the growing number of email marketing services (Constant Contact, iContact, MailChimp), programs are easy to set up and inexpensive to maintain. Emails are versatile and, when used properly, welcomed by subscribers.
Increasingly more consumers are interacting online through their smartphones and tablets, and many businesses are including this growing segment in their marketing mix. For instance, they may create scaled-down versions of their websites that display well on these mobile devices. Other businesses have developed self-contained applications (apps) that bypass a website completely. An app provides the user experience within a contained environment—be it games, music, news, weather, stocks, etc.
What Our Digital Marketing Services Can Do for You
- We can develop an effective online digital marketing campaigns, which includes a professionally designed and written website that will be optimized for search engines so your website will appear high in the search results.
- We can also implement a Google AdWords advertising campaign and other pay-per-click platform to generate additional web traffic and sales.
- We use email marketing to promote special offers, events and promotions to your target customers and implement a mobile marketing strategy to broaden your reach.
- With Social Media (Twitter, Facebook, Google+, LinkedIn) we utilize the biggest new media channel to engage your customers and open a soft sell dialog that yields excellent results.
- We serve small and mid-sized businesses throughout the New York City Metro area including Westchester County, NY; Fairfield County, CT; White Plains and Harrison, NY
Let InSight Marketing put its Digital Marketing Expertise to Work for Your Company