Search Engine Optimization Tip #3: Don’t obsess over meta-tags, focus on content

Insight Marketing Consulting suggest focusing on ContentIf you’re new to search engine optimization, then you probably have no idea what a meta-tag is, or the rest of the SEO jargon such as SERP, page rank, crawling, or spiders.

Here are some explanations about SEO and its terminology:

Meta-tags are bits of code embedded in a section of web pages called the head. This section contains the code to help browsers render your web page correctly. In addition, information in this section helps search engines understand what content is contained in your website. The three primary meta-tags are the page title, keywords and description.

Crawling for Keywords

In the mid-90s two popular search engines at the time, Infoseek (now defunct) and AltaVista (owned by Yahoo!), first popularized the keywords tag, used to determine what topic and content each website page provided. However, spammers began gaming the system by stuffing meta-tags with keywords containing no relevance to the website’s content, and hence meta-tag importance was diminished in determining how high a website would rank in search results.

Content is King

In terms of search engine rankings, content reigns supreme. If you want your website appear to high in search rankings results for specific keywords and phrases, they must appear within the content of your website.

How often keywords appear and how they fit into your overall business message is exactly where a SEO professional can provide real benefit. These professionals can accurately choreograph where and when specific keywords are placed, so that your business can be found by potential customers searching for you.

When you provide valuable content, readers will recognize this and return to your site as the authoritative source for their needs. Providing consistent, valuable content will establish you as a leader in your industry, and provide a reliable source when customers are ready to purchase.

An Opportunity to Promote Your Business

The main purpose of keyword meta-tags is to support content in search results. The description meta-tag has little impact in how well your website is ranked, but does provide an important function: search engines display the text of description meta-tags under the page title in the search engine results pages (SERPs). Instead of repeating keywords with boring copy, use this opportunity to sell and differentiate your company from other websites on search engine results page (SERP).  As in any advertising sales message, making a creative, compelling argument for your business will do wonders for the amount of web traffic generated from search engines.

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