To talk or not to talk? That is the question, but with nothing but dodging from Florida, the blogosphere is more than happy to answer. While Tiger maintains his silence, or his roundabout explanation that fuels guilt and scandal yet explains nothing, has this mega-superceleb squeaky clean sure thing fallen…

Starting an aggressive marketing effort and not having enough money to finish is poor planning. It’s like flying across the Atlantic with a half tank of fuel. Sure, you’ll make progress, but your plane better have floats because you’ll be landing in the Atlantic, and not in Paris.

Fighting public opinion can be tough, as McDonalds found out a few years back. Environmentalist groups had been pressuring McDonalds to change from using Styrofoam packaging to paper.

In April 2009, two Domino Pizza employees videotaped themselves doing some stomach-churning things to food they were preparing, and then compounded their stupidity by posting it on YouTube. Despite Domino’s identified the store within 24 hours, sterilized everything, and fired the employees, that didn’t stop the video from getting immense…

While the current recession has hit advertising agencies and mass media outlets hard, the forecast is for mass advertising, such as TV, radio, magazines, and newspapers, to continue to lose its share of overall advertising budgets. TV is losing viewers, radio is losing listeners, and magazines and newspapers are losing…

Looks like the “Friendly Skies of United” are a little less friendly for musicians. Country singer Dave Carroll created this video regarding his less than “friendly” experience flying United Airlines

PR is great, because it gives the consumer a sense of third party endorsement. It’s almost like the media outlet is saying, “This company is good because we have analyzed it. This is a good company. Their core values are great. I like them.”