Will Panda 4.1 affect your organic search rankings? The Panda update can work in your favor, if you know what it’s looking for. A few years ago, Google released an update it called Panda, which aimed to weed out low-quality content in its organic search results. While the intended target…

Thinking of renaming your business? Use these three simple rules to create a name that rocks!

How does Google’s latest search algorithms affect  your SEO strategies? Each year, search engine giants Google and Bing roll out new algorithms (they control the answers we get to our search queries) that impact the way businesses approach search engine optimization (SEO). Sometimes the changes represent a major sea change in SEO thinking….

Proposals can be effective sales tools – with the right preparation. If your business sells products or services to other businesses, at some point you’ve probably been asked to submit a sales proposal. It’s equally likely that you weren’t too thrilled by the idea. Ideally, we like to control the…

Some argue that brand loyalty is an outdated concept. In a recent article in The New Yorker, writer James Surowiecki makes a bold assertion: There’s no such thing as brand loyalty anymore. The internet killed it, and brands are a thing of the past. Brands, his argument goes, came about…

Google’s new AdWords extensions change the way your PPC campaigns are ranked. In the last year, Pay-Per-Click advertising (PPC) has become even more integral to a business’s search engine marketing (SEM) strategy. One reason is that organic search results on Google are getting pushed farther and farther down the page,…

Mobile marketing is one trend with staying power. The start of a new year is a smart time to reevaluate your marketing strategy, looking back on what proved successful, but also forward to what new trends look promising. Some marketing trends play themselves out in a matter of months, while…

When it’s time for the pitch, preparation beats PowerPoint every time. A sales pitch is an intricate dance. You want to demonstrate your value with convincing proof, but without boring your prospects to death. The clock is ticking, yet rushing will muddle your presentation and lose you the business in…

Advertising is everywhere – maybe some places it shouldn’t be. Imagine you’re walking down the street, and a young girl in a short skirt is coming toward you. Nothing unusual about that, until you notice an advertisement pasted on her leg, just under her hemline. What’s the ad for? Does…

Achieving the top position in Google’s organic search rankings is even more important than you may realize. The top position generates 33% of all search traffic, the number 2 position gets 18% of search traffic and if you’re ranking at the bottom of the page the search traffic drops to a measly 2%.