In many ways Football and Marketing are very similar. Both require an effective “game plan” to determine the strategy to use during the game, and the right blend of tactics that can executive the game plan effectively.

What happens when you type a search term into Google? Normally you’ll get a page full of results. Some of these will be matching pages from across the Internet. Some of these will be matching content from news sources or image links. More than likely, you will see ads that…

Where the top marketing opportunities for 2016? Mobile, Location Marketing, Social Media Search are just some of the important marketing trends for 2016

Snapchat – This fast-growing social network has been mostly the domain of teenagers eager to move beyond Facebook to keep up with their friends’ activities. Now businesses are starting to take notice of this valuable platform to reach the young adult demographic.

Most of us find it rather easy to busy ourselves. We work hard to achieve victories – promotions, higher income, more recognition. But we don’t often stop to evaluate the meaning behind this busyness, behind these victories – we don’t ask ourselves if these things that we focus on so intently are what really matter to us.

Many have heard the marketing term U.S.P. or Unique Selling Proposition, but I would wager most don’t have a clue to its inherent value when marketing your business. What it is, and why your business needs it.

Soon businesses without a mobile-optimized website will start feeling the squeeze on Google. Google wants what its users want: sites that are mobile-ready. The search giant announced that as of April 21, 2015 the mobile-friendliness of your website is now a significant ranking factor. This should come as no surprise…

“Safe advertising is the riskiest advertising you can do.” – Bill Bernbach, Co-founder, BBD Advertising Agency Creativity is what sells, and being creative means taking risks. In my book, Branding Insights for Small Business, I point out that creativity is marketing’s most underutilized tool. An ad, brochure or website is…

Where are marketers’ biggest opportunities this year? Big Data, personalization and precision targeting are trends to watch in 2015. It’s interesting to think just how far marketing has come since I began in the business more than 30 years ago. If I had tried to describe 2015 then, I don’t think…

Think about what you should say, before you decide where to say it. It’s the foundation of an effective marketing strategy. In my more than 30 years helping businesses build better marketing strategies, the thing they want to discuss most is marketing tactics: How can we get in front of…