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	<title>InSight Marketing &#187; Roger Bannister</title>
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		<title>Reaching Your Marketing Goals: Run Your Race</title>
		<link>http://www.insightmrktg.com/2010/01/19/reaching-your-marketing-goals-run-your-race/</link>
		<comments>http://www.insightmrktg.com/2010/01/19/reaching-your-marketing-goals-run-your-race/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 17:23:31 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[4 minute mile]]></category>
		<category><![CDATA[marketing goals]]></category>
		<category><![CDATA[marketing plans]]></category>
		<category><![CDATA[marketing tenacity]]></category>
		<category><![CDATA[mind over marketing matters]]></category>
		<category><![CDATA[Roger Bannister]]></category>
		<category><![CDATA[running]]></category>

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		<description><![CDATA[Why should we lowly marketing gurus care about a 4-minute-mile?  Because they told him it couldn’t be done. They – the doctors and scientists and even his greatest fans – said it was impossible. To which Roger Bannister said, ‘I don’t think so.’]]></description>
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