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	<title>InSight Marketing &#187; Kellogg&#8217;s</title>
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		<title>Kellogg&#8217;s vs Post Cereal. Taking advantage of opportunities during an economic downturn</title>
		<link>http://www.insightmrktg.com/2009/06/01/kelloggs-vs-post-cereal-taking-advantage-of-opportunities-during-an-economic-downturn/</link>
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		<pubDate>Tue, 02 Jun 2009 01:23:50 +0000</pubDate>
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		<description><![CDATA[Recently, I read an article that appeared in the New Yorker Magazine. It discussed how two well-known cereal companies, Kellogg&#8217;s and Post, dealt with the economic depression in the late 1920s. At the time, ready-to-eat cereals were relatively new and Americans didn&#8217;t view them as a real alternative to oatmeal or cream of wheat. When [...]]]></description>
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