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	<title>InSight Marketing &#187; JetBlue</title>
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		<title>Hey JetBlue: Let&#8217;s Be Friends!</title>
		<link>http://www.insightmrktg.com/2009/12/14/hey-jetblue-lets-be-friends/</link>
		<comments>http://www.insightmrktg.com/2009/12/14/hey-jetblue-lets-be-friends/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 15:36:19 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Market Share]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[airline offers]]></category>
		<category><![CDATA[All-You-Can-Jet Sweepstakes]]></category>
		<category><![CDATA[FaceBook]]></category>
		<category><![CDATA[JetBlue]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[sweepstakes]]></category>

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		<description><![CDATA[JetBlue, long considered the social media maven with nearly 1.5 million followers on Twitter...but what’s this? A measly 60k on Facebook??? This can't be! So what’s the popular airline kid to do when they have no friends? Easy! Give the fans something for free! Bribe them! Free sweepstakes just for being a friend on FaceBook!]]></description>
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