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	<title>InSight Marketing &#187; Got Milk</title>
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		<title>The USP: Unique Selling Proposition is the Must-Have Essential For Business Growth</title>
		<link>http://www.insightmrktg.com/2010/05/04/the-usp-unique-selling-proposition-is-the-must-have-essential-for-business-growth/</link>
		<comments>http://www.insightmrktg.com/2010/05/04/the-usp-unique-selling-proposition-is-the-must-have-essential-for-business-growth/#comments</comments>
		<pubDate>Tue, 04 May 2010 16:04:55 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[business essential]]></category>
		<category><![CDATA[Got Milk]]></category>
		<category><![CDATA[how to create a USP]]></category>
		<category><![CDATA[Rosser Reeves]]></category>
		<category><![CDATA[tag line]]></category>
		<category><![CDATA[Unique Selling Proposition]]></category>
		<category><![CDATA[USP]]></category>

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		<description><![CDATA[Many have heard the marketing term U.S.P. or Unique Selling Proposition, but I would wager most don’t have a clue to its inherent value when marketing your business. What it is, and why your business needs it.]]></description>
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