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	<title>InSight Marketing &#187; BP</title>
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		<title>Brand Image Lessons from BP&#8217;s Gulf Disaster</title>
		<link>http://www.insightmrktg.com/2010/06/16/brand-image-lessons-from-bps-gulf-disaster/</link>
		<comments>http://www.insightmrktg.com/2010/06/16/brand-image-lessons-from-bps-gulf-disaster/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 21:41:53 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Brand History]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[BP]]></category>
		<category><![CDATA[BP brand problems]]></category>
		<category><![CDATA[Branding issues]]></category>
		<category><![CDATA[branding lessons]]></category>
		<category><![CDATA[Gulf Oil Spill]]></category>

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		<description><![CDATA[What branding lessons can be learned from the biggest natural disaster in history?  As a horrified public watches images of ruined coastal areas and destroyed businesses, the petroleum company that once touted itself as a progressive force in environmentalism is now trying to save the tattered remnants of its corporate reputation. You can learn from their mistakes.]]></description>
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