InSight Marketing Success Stories

How Branding Impacts the Bottom Line
Problem: A U.S. car rental company, which specializes in booking European car rentals to travel agents needed to revamp and update its image. Although it was a well-known and trusted company within the travel industry, the travel agents' perception was that the company was very customer focused and their rates not as competitive. Sales and marketshare were dropping steadily. see solution

Meeting a Creative Challenge
Problem: A leading economy brand chain of hotels needed a new advertising campaign to boost its image and awareness. National TV spots and magazine advertisements were the recommended media, however, the overall budget for a project of this scope was limited. see solution

Creating A Brand and Corporate Identity
Problem: An upscale tour operator had been struggling with an out-dated logo and image, which were limited sales in the upscale travel market. Although they had attempted twice before times to update the corporate identity, each time they were disappointed by the initial efforts and the initiative was abandoned. see solution

Strategic Positioning To Maintain Marketshare
Problem: The only remaining pasta extrusion die maker in the U.S. (Extrusion dies are what give pasta the variety of shapes that can be found; from rigatoni to shells, wagon wheels to stars.) was losing sales and marketshare to it competitors from Italy. see solution