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InSight Marketing Services
Click on the link below for more information on a particular service
Mamaroneck, NY 10543
914-777-9700
info @insightmrktg.com
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Strategic planning is the critical foundation of any marketing initiative. It is the road map that steers the marketing program to achieve its business objectives.
Components of the InSight strategic planning process include:
- Establishing S.M.A.R.T. goals (Specific, Measurable, Achievable, Relevant, Time bound)
- Conducting market research: Quantitative, qualitative, focus groups
- Analysis of the competition and marketplace conditions
- Development of a brand identity and strategic positioning that differentiates your business from your competitors and sets it apart in the marketplace
- Finding a "Big Idea." The Big Idea is one that shatters a company's self- or market imposed boundaries allowing it to achieve breakthrough results. We always search for a "Big Idea” component in our client solutions. Big ideas are fresh, effective, work hardest and ultimately makes a marketing campaign very successful.
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Advertising, PR and other Marketing Services
Today's marketplace is overflowing with competitive products and cluttered with competing messages. Our goal is to create compelling marketing that is grabs your customer's attention and communicates a selling proposition that will entice your customer into action.
Marketing services InSight provides:
- Advertising for TV, Radio, Print
- Public Relations: New releases, publicity, press kits, events
- Internet: Website design & development, email marketing, search engine optimization
- Direct marketing: Direct mail, email promotions, database marketing
- Marketing Communications: Annual reports, brochures, point-of purchase and sales support materials
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Developing a brand identity is no longer an option in today's competitive marketplace. It is an essential component of effective marketing and can have a dramatic impact on a company's bottom line, which is why savvy companies understand that to take their business to the next level, they need to develop and nurture their brand identity.
Components of a brand identity program include:
- Development of strategic positioning
- Logo design
- Packaging
- Integration of brand into business culture
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No matter how effective your marketing may be, it is the effectiveness of your sales system and sales people that ultimately defines success or failure. To ensure a well-integrated and effective sale and marketing program, we develop custom sales systems and processes that work best with the company's product or services, pricing and sales personnel to achieve breakthrough sales results!
Components of a sales development include:
- Developing a sales system that works for your company's product or service, and with your sales staff
- Staff training
- Contractual selling methods
- Developing templates for effective proposals
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An integrated marketing program considers all forms of marketing communications (advertising, public relations, marketing communications, internet, direct marketing, sales promotion, etc.) and combines them into an effective marketing program that best achieves your marketing objectives in a cost effective manner. This approach ensures that all your marketing speaks in one voice and is "branded" to yield overall better results than a disjointed or single media campaign
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The application of the internet in a company's growth can be limitless. We develop and implement effective internet strategies, which are vital for small and mid-sized businesses to attain a global reach and compete against larger rivals.
Components of an online marketing program include:
- Web site design and development
- Email promotions
- Search engine enhancement
- E-commerce