My book, Branding Insights for Small Business has numerous visuals and anecdotes to make the branding process easy to understand and enjoyable to read.

Elevator Sales Pitch Tool

Can you explain to a prospect about your business within a minute? If not, then the Elevator Pitch Builder tool from the Harvard Business School can be a helpful resource. It’s an interactive tool that will guide you step-by-step in developing an effective sales pitch.

Mind Reading Robin
Did you know that your computer can read you mind? Click here to see if Robin can read yours.

Hair Identity
A person’s hairstyle can become their own defining brand image. Can you name these famous people just by their hairstyles? See answers below.

A cheeky definition of branding

You see a gorgeous girl at a party. You go up to her and say, “I’m fantastic in bed.” That’s Direct Marketing.

You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her, points at you and says,  “He’s fantastic in bed.” That’s Advertising.

You see a gorgeous girl at a party. You go up to her and get her telephone number.  The next day you call and say, “Hi, I’m fantastic in bed.” That’s Telemarketing.

You’re at a party and see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say,  “By the way, I’m fantastic in bed.” That’s Public Relations.

You’re at a party and see a gorgeous girl. She walks up to you and says,  “I hear you’re fantastic in bed.” That’s Branding.

Famous Hairstyles
Top row, left to right: Princess Diana, Albert Einstein, and Sonny Bono; Middle row, left to right: George Washington, Elvis Presley, and Bo Derek
Bottom row, left to right: William Shakespeare, Groucho Marx, and Ronald Reagan