5 Social Media Marketing Tips to Get Started Today
July 1st, 2010

Social Media needn't be overwhelming!
Back in the good ol’ days of the web (circa 2004), it was so easy for businesses to market via the internet; all that was necessary was a functional website. But the advent of social media has made a dramatic impact with online marketing— and in a good way. Social media is, for the most part, free, saving many marketing dollars. But just because it is free, doesn’t make it easy or cost-free, if your time is valuable. So before you jump into the social media frenzy, do your research and discover where your time and resources are best spent. A little research on the front end will save you a lot on the back end.
Use the Freebies
1. Use the free sites. Free, online networking services like Facebook, Twitter and LinkedIn are great marketing vehicles to post significant news, offers, promotions, and events for your business. For example, a seafood restaurant can promote $1 oysters and ½ price margaritas to loyal Twitter followers and Facebook fans.
Measure results, focus your efforts
2. Track your social media program. See which of the free social media sites are delivering results worthy of your continued efforts and focus; abandon those not measuring up to your goals.
Search Engine Optimization — It really does matter
3. Social media can also improve rankings on Google and other major search engines by building inbound links to content on your website. Learn how to optimize your website to improve how your website ranking, or hire a SEO (Search Engine Optimization) professional to do the job for you. Be sure they know how to integrate social media into your SEO program. Many times you can learn some great tips by seeing what your competition is doing and what’s working for them. Google your competition — if they appear on the search engine before you do, check out their site and compare what they are doing and you’re not.
Customers are greedy – Give them what they want
4. Customers are self-centered; they want to know: ‘what’s in it for me?’ Use social media to give customers expert advice, great links, and share valuable information. Don’t hype your business; instead create a dialogue by connecting with the customer. If you have something interesting to say, say it. Create a blog, webinar, or YouTube video to share what you know with your clients and potential clients.
Blogging is bragging!
5. Blogging helps customers find you. Comments on blogs don’t necessarily happen overnight, but your information will come up in an online search which potential clients will read, then click on to check out your website. Twittering and micro-blogging are popular now, but whichever you decide, do it regularly. Consistency wins out over content every time. Post on a regular basis; you may not necessarily get read, but your customers will see you’re out there and are current. And when they need you, you’ll be top of mind as someone to call.

The term Unique Selling Proposition was originally developed in the 1940s by marketing guru Rosser Reeves, which he defined as the ability to communicate a distinct and unique benefit a product offers a consumer which only that specific product or service or brand can provide.
The days of paying a huge monthly cable bill for a pre-packaged bundle of shows you don’t watch may soon be over, and just about everybody realizes it except for the cable companies.
Some marketing professionals are saying the traditional role of Public Relations has lost some of luster, overtaken by a more contemporary form of PR – social media. Marketing forums and group discussions from Inc.com to LinkedIn have all been debating this issue But as far as I am concerned, traditional public relations, i.e. press releases, articles, events, etc. will never play a secondary marketing role for most businesses, especially ones that have a brand image that needs to be nurtured and protected.
The elevator pitch is just as important today than ever before. Many people use networking events to drum up business. It’s important to give a clear, confident, qualified elevator pitch at these times, or when you happen to find you’re sharing an elevator with a prospect you’ve been wanting to talk to for weeks. In these impromptu situations, having your elevator pitch on the tip of your tongue is a godsend. Be ready to make your pitch, at any time, face-to-face or tweet-to-tweet, if you’re a social media maven.

Roger Bannister’s name may not be a household name, but still turns heads at road races and track and field events as the first man to break the 4-minute-mile barrier way back in 1954.