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	<title>InSight Marketing</title>
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	<link>http://www.insightmrktg.com</link>
	<description>Branding and Strategic Marketing</description>
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		<title>5 Social Media Marketing Tips to Get Started Today</title>
		<link>http://www.insightmrktg.com/2010/07/01/5-social-media-marketing-tips-to-get-started-today/</link>
		<comments>http://www.insightmrktg.com/2010/07/01/5-social-media-marketing-tips-to-get-started-today/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 20:26:42 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[how to use social media]]></category>
		<category><![CDATA[social media for dummies]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=496</guid>
		<description><![CDATA[Before you jump into the social media frenzy, do your research and discover where your time and resources are best spent. A little research on the front end will save you a lot on the back end.]]></description>
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		<item>
		<title>Brand Image Lessons from BP&#8217;s Gulf Disaster</title>
		<link>http://www.insightmrktg.com/2010/06/16/brand-image-lessons-from-bps-gulf-disaster/</link>
		<comments>http://www.insightmrktg.com/2010/06/16/brand-image-lessons-from-bps-gulf-disaster/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 21:41:53 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Brand History]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[BP]]></category>
		<category><![CDATA[BP brand problems]]></category>
		<category><![CDATA[Branding issues]]></category>
		<category><![CDATA[branding lessons]]></category>
		<category><![CDATA[Gulf Oil Spill]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=485</guid>
		<description><![CDATA[What branding lessons can be learned from the biggest natural disaster in history?  As a horrified public watches images of ruined coastal areas and destroyed businesses, the petroleum company that once touted itself as a progressive force in environmentalism is now trying to save the tattered remnants of its corporate reputation. You can learn from their mistakes.]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The USP: Unique Selling Proposition is the Must-Have Essential For Business Growth</title>
		<link>http://www.insightmrktg.com/2010/05/04/the-usp-unique-selling-proposition-is-the-must-have-essential-for-business-growth/</link>
		<comments>http://www.insightmrktg.com/2010/05/04/the-usp-unique-selling-proposition-is-the-must-have-essential-for-business-growth/#comments</comments>
		<pubDate>Tue, 04 May 2010 16:04:55 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[business essential]]></category>
		<category><![CDATA[Got Milk]]></category>
		<category><![CDATA[how to create a USP]]></category>
		<category><![CDATA[Rosser Reeves]]></category>
		<category><![CDATA[tag line]]></category>
		<category><![CDATA[Unique Selling Proposition]]></category>
		<category><![CDATA[USP]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=455</guid>
		<description><![CDATA[Many have heard the marketing term U.S.P. or Unique Selling Proposition, but I would wager most don’t have a clue to its inherent value when marketing your business. What it is, and why your business needs it.]]></description>
		<wfw:commentRss>http://www.insightmrktg.com/2010/05/04/the-usp-unique-selling-proposition-is-the-must-have-essential-for-business-growth/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don’t be Impulsive with Social Media Marketing</title>
		<link>http://www.insightmrktg.com/2010/03/31/don%e2%80%99t-be-impulsive-with-social-media-marketing/</link>
		<comments>http://www.insightmrktg.com/2010/03/31/don%e2%80%99t-be-impulsive-with-social-media-marketing/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 13:01:21 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Avinash Kaushik]]></category>
		<category><![CDATA[FaceBook]]></category>
		<category><![CDATA[Linked In]]></category>
		<category><![CDATA[Linked In Discussions]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[ROI for social media]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media relevance]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=436</guid>
		<description><![CDATA["Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it's not better."  Avinash Kaushik
This quote sparked a huge discussion recently on Linked In on the relevance of social media in a B2B world.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can Cable Companies Learn from Apple and the Music Industry?</title>
		<link>http://www.insightmrktg.com/2010/03/23/can-cable-companies-learn-from-apple-and-the-music-industry/</link>
		<comments>http://www.insightmrktg.com/2010/03/23/can-cable-companies-learn-from-apple-and-the-music-industry/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 13:02:03 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Company Names]]></category>
		<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Market Share]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=432</guid>
		<description><![CDATA[The days of paying a huge monthly cable bill for a pre-packaged bundle of shows you don’t watch may soon be over, and just about everybody realizes it except for the cable companies.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media vs Public Relations</title>
		<link>http://www.insightmrktg.com/2010/03/12/social-media-vs-public-relations/</link>
		<comments>http://www.insightmrktg.com/2010/03/12/social-media-vs-public-relations/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 16:54:42 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=427</guid>
		<description><![CDATA[Some marketing professionals are saying the traditional role of Public Relations has lost some of luster, overtaken with a more contemporary form of PR, namely social media . . . but not in my opinion. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Elevator Pitch: The Original Tweet</title>
		<link>http://www.insightmrktg.com/2010/02/11/elevator-pitch-the-original-tweet/</link>
		<comments>http://www.insightmrktg.com/2010/02/11/elevator-pitch-the-original-tweet/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 22:39:45 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[Elevator pitch]]></category>
		<category><![CDATA[Harvard Business School Elevator Pitch]]></category>
		<category><![CDATA[self-promotion]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=409</guid>
		<description><![CDATA[The elevator pitch is just as important today than ever before. Many people use networking events to drum up business. It’s important to give a clear confident, qualified elevator pitch at these times . . .]]></description>
		<wfw:commentRss>http://www.insightmrktg.com/2010/02/11/elevator-pitch-the-original-tweet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Spend Wisely: Realistic Marketing Dollars</title>
		<link>http://www.insightmrktg.com/2010/02/03/realistic-marketing-dollars/</link>
		<comments>http://www.insightmrktg.com/2010/02/03/realistic-marketing-dollars/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 19:43:55 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing budget]]></category>
		<category><![CDATA[marketing dollars]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[media costs]]></category>
		<category><![CDATA[what to spend on marketing]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=397</guid>
		<description><![CDATA[It costs how much?? If a client needs advertising, direct marketing, a website, in addition to PR work, they have to be ready to spend some money. It’s a fact: you need to spend money to make money.]]></description>
		<wfw:commentRss>http://www.insightmrktg.com/2010/02/03/realistic-marketing-dollars/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Business Cards Will Never Be Obsolete</title>
		<link>http://www.insightmrktg.com/2010/01/28/business-cards-matter/</link>
		<comments>http://www.insightmrktg.com/2010/01/28/business-cards-matter/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 11:05:16 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Company Names]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[business card apps]]></category>
		<category><![CDATA[business cards]]></category>
		<category><![CDATA[DUB]]></category>
		<category><![CDATA[DubMeNow]]></category>
		<category><![CDATA[first impressions]]></category>
		<category><![CDATA[Linked In]]></category>
		<category><![CDATA[self-promotion]]></category>
		<category><![CDATA[starting a business]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=84</guid>
		<description><![CDATA[Never underestimate the practical business card when developing your marketing strategy. This is an essential part of your brand and should never be overlooked.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reaching Your Marketing Goals: Run Your Race</title>
		<link>http://www.insightmrktg.com/2010/01/19/reaching-your-marketing-goals-run-your-race/</link>
		<comments>http://www.insightmrktg.com/2010/01/19/reaching-your-marketing-goals-run-your-race/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 17:23:31 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[4 minute mile]]></category>
		<category><![CDATA[marketing goals]]></category>
		<category><![CDATA[marketing plans]]></category>
		<category><![CDATA[marketing tenacity]]></category>
		<category><![CDATA[mind over marketing matters]]></category>
		<category><![CDATA[Roger Bannister]]></category>
		<category><![CDATA[running]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=351</guid>
		<description><![CDATA[Why should we lowly marketing gurus care about a 4-minute-mile?  Because they told him it couldn’t be done. They – the doctors and scientists and even his greatest fans – said it was impossible. To which Roger Bannister said, ‘I don’t think so.’]]></description>
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		<slash:comments>0</slash:comments>
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