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	<title>InSight Marketing &#187; Public Relations</title>
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		<title>Leveraging Public Relations</title>
		<link>http://www.insightmrktg.com/2010/12/07/leveraging-public-relations/</link>
		<comments>http://www.insightmrktg.com/2010/12/07/leveraging-public-relations/#comments</comments>
		<pubDate>Tue, 07 Dec 2010 15:46:55 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Leveraging PR]]></category>
		<category><![CDATA[Profits & Passions]]></category>
		<category><![CDATA[Westchester Business Journal]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=87</guid>
		<description><![CDATA[Businesses work very hard to get positive public relations. Some pay a lot of money to ensure success. But after you have the PR, what do you do with it? What’s the next step? How do you leverage it and get your money's worth?]]></description>
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		<title>Testimonials: The Gift that Keeps on Giving</title>
		<link>http://www.insightmrktg.com/2009/12/28/testimonials-the-gift-that-keeps-on-giving/</link>
		<comments>http://www.insightmrktg.com/2009/12/28/testimonials-the-gift-that-keeps-on-giving/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 20:27:52 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[self-promotion]]></category>
		<category><![CDATA[testimonials]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=82</guid>
		<description><![CDATA[It doesn’t really matter what a company says about itself; it’s what the customers say about the company. And when customers have good things to say, that alone will sell to other customers.]]></description>
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		<title>Big Plans, Limited Budget</title>
		<link>http://www.insightmrktg.com/2009/09/25/big-plans-limited-budget/</link>
		<comments>http://www.insightmrktg.com/2009/09/25/big-plans-limited-budget/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 03:55:54 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[budgets]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[ny]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[westchester]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=85</guid>
		<description><![CDATA[Starting an aggressive marketing effort and not having enough money to finish is poor planning. It's like flying across the Atlantic with a half tank of fuel. Sure, you'll make progress, but your plane better have floats because you'll be landing in the Atlantic, and not in Paris.]]></description>
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		<title>Knowing When to Throw in the Styrofoam Towel</title>
		<link>http://www.insightmrktg.com/2009/08/23/knowing-when-to-throw-in-the-styrofoam-towel/</link>
		<comments>http://www.insightmrktg.com/2009/08/23/knowing-when-to-throw-in-the-styrofoam-towel/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 02:07:58 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Company Names]]></category>
		<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Ed Rensi]]></category>
		<category><![CDATA[McDonald's]]></category>
		<category><![CDATA[public opinion]]></category>
		<category><![CDATA[Styrofoam tray]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=90</guid>
		<description><![CDATA[Fighting public opinion can be tough, as McDonalds found out a few years back. Environmentalist groups had been pressuring McDonalds to change from using Styrofoam packaging to paper.]]></description>
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		<title>Domino’s Pizza’s Effective Use of Social Media to Fight Bad Publicity</title>
		<link>http://www.insightmrktg.com/2009/08/17/dominos-pizzas-effective-use-of-social-media-to-fight-bad-publicity/</link>
		<comments>http://www.insightmrktg.com/2009/08/17/dominos-pizzas-effective-use-of-social-media-to-fight-bad-publicity/#comments</comments>
		<pubDate>Mon, 17 Aug 2009 19:27:26 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Dominos Pizza]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=91</guid>
		<description><![CDATA[In April 2009, two Domino Pizza employees videotaped themselves doing some stomach-churning things to food they were preparing, and then compounded their stupidity by posting it on YouTube. Despite Domino’s identified the store within 24 hours, sterilized everything, and fired the employees, that didn’t stop the video from getting immense exposure on YouTube, Twitter, and [...]]]></description>
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		<title>Flying the unfriendly skies of United</title>
		<link>http://www.insightmrktg.com/2009/07/10/flying-the-unfriendly-skies-of-united/</link>
		<comments>http://www.insightmrktg.com/2009/07/10/flying-the-unfriendly-skies-of-united/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 22:08:03 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[commercial aviation]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=78</guid>
		<description><![CDATA[Looks like the "Friendly Skies of United" are a little less friendly for musicians. Country singer Dave Carroll created this video regarding his less than "friendly" experience flying United Airlines]]></description>
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		<title>Advertising Snobbery</title>
		<link>http://www.insightmrktg.com/2009/06/22/advertising-snobbery/</link>
		<comments>http://www.insightmrktg.com/2009/06/22/advertising-snobbery/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 08:00:19 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand History]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[luxury brands]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=71</guid>
		<description><![CDATA[PR is great, because it gives the consumer a sense of third party endorsement. It's almost like the media outlet is saying, "This company is good because we have analyzed it. This is a good company. Their core values are great. I like them."]]></description>
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		</item>
		<item>
		<title>Which Should Come First: Advertising or PR?</title>
		<link>http://www.insightmrktg.com/2009/01/09/which-should-come-first-advertising-or-pr/</link>
		<comments>http://www.insightmrktg.com/2009/01/09/which-should-come-first-advertising-or-pr/#comments</comments>
		<pubDate>Sat, 10 Jan 2009 05:50:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=62</guid>
		<description><![CDATA[Let's say you have a new company. It's got all the elements of a good brand, but no one knows about it. What's the best way to break into the market - advertising or PR?]]></description>
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