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	<title>InSight Marketing &#187; Positioning</title>
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	<link>http://www.insightmrktg.com</link>
	<description>Branding and Strategic Marketing</description>
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		<title>SEO Tip #1: Beware of SEO companies that use spam to promote themselves</title>
		<link>http://www.insightmrktg.com/2010/08/25/seo-tip-1-beware-of-seo-companies-that-use-spam-to-promote-themselves/</link>
		<comments>http://www.insightmrktg.com/2010/08/25/seo-tip-1-beware-of-seo-companies-that-use-spam-to-promote-themselves/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 16:17:12 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[black hat SEO]]></category>
		<category><![CDATA[blackhat SEO]]></category>
		<category><![CDATA[how to choose search engine optimization firm]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO marketing]]></category>
		<category><![CDATA[SEO scams]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=553</guid>
		<description><![CDATA[The vast number of emails I get from SEO companies promising to get my website on page 1 of Google is quite amazing. These firms must not be doing their homework because my website is already on page 1. Tips to beware of unscrupulous SEO practices.]]></description>
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		<title>Brand Image Lessons from BP&#8217;s Gulf Disaster</title>
		<link>http://www.insightmrktg.com/2010/06/16/brand-image-lessons-from-bps-gulf-disaster/</link>
		<comments>http://www.insightmrktg.com/2010/06/16/brand-image-lessons-from-bps-gulf-disaster/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 21:41:53 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Brand History]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[BP]]></category>
		<category><![CDATA[BP brand problems]]></category>
		<category><![CDATA[Branding issues]]></category>
		<category><![CDATA[branding lessons]]></category>
		<category><![CDATA[Gulf Oil Spill]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=485</guid>
		<description><![CDATA[What branding lessons can be learned from the biggest natural disaster in history?  As a horrified public watches images of ruined coastal areas and destroyed businesses, the petroleum company that once touted itself as a progressive force in environmentalism is now trying to save the tattered remnants of its corporate reputation. You can learn from their mistakes.]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The USP: Unique Selling Proposition is the Must-Have Essential For Business Growth</title>
		<link>http://www.insightmrktg.com/2010/05/04/the-usp-unique-selling-proposition-is-the-must-have-essential-for-business-growth/</link>
		<comments>http://www.insightmrktg.com/2010/05/04/the-usp-unique-selling-proposition-is-the-must-have-essential-for-business-growth/#comments</comments>
		<pubDate>Tue, 04 May 2010 16:04:55 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[business essential]]></category>
		<category><![CDATA[Got Milk]]></category>
		<category><![CDATA[how to create a USP]]></category>
		<category><![CDATA[Rosser Reeves]]></category>
		<category><![CDATA[tag line]]></category>
		<category><![CDATA[Unique Selling Proposition]]></category>
		<category><![CDATA[USP]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=455</guid>
		<description><![CDATA[Many have heard the marketing term U.S.P. or Unique Selling Proposition, but I would wager most don’t have a clue to its inherent value when marketing your business. What it is, and why your business needs it.]]></description>
		<wfw:commentRss>http://www.insightmrktg.com/2010/05/04/the-usp-unique-selling-proposition-is-the-must-have-essential-for-business-growth/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media vs Public Relations</title>
		<link>http://www.insightmrktg.com/2010/03/12/social-media-vs-public-relations/</link>
		<comments>http://www.insightmrktg.com/2010/03/12/social-media-vs-public-relations/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 16:54:42 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=427</guid>
		<description><![CDATA[Some marketing professionals are saying the traditional role of Public Relations has lost some of luster, overtaken with a more contemporary form of PR, namely social media . . . but not in my opinion. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business Cards Will Never Be Obsolete</title>
		<link>http://www.insightmrktg.com/2010/01/28/business-cards-matter/</link>
		<comments>http://www.insightmrktg.com/2010/01/28/business-cards-matter/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 11:05:16 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Company Names]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[business card apps]]></category>
		<category><![CDATA[business cards]]></category>
		<category><![CDATA[DUB]]></category>
		<category><![CDATA[DubMeNow]]></category>
		<category><![CDATA[first impressions]]></category>
		<category><![CDATA[Linked In]]></category>
		<category><![CDATA[self-promotion]]></category>
		<category><![CDATA[starting a business]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=84</guid>
		<description><![CDATA[Never underestimate the practical business card when developing your marketing strategy. This is an essential part of your brand and should never be overlooked.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Bad Marketing Sinks New York Water Taxi</title>
		<link>http://www.insightmrktg.com/2010/01/12/bad-marketing-sinks-new-york-water-taxi/</link>
		<comments>http://www.insightmrktg.com/2010/01/12/bad-marketing-sinks-new-york-water-taxi/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 17:52:23 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[bad marketing]]></category>
		<category><![CDATA[commute to work]]></category>
		<category><![CDATA[commuting by ferry]]></category>
		<category><![CDATA[New York Water Taxi]]></category>
		<category><![CDATA[NYC commuter options]]></category>
		<category><![CDATA[Yonkers Ferry]]></category>
		<category><![CDATA[Yonkers tourism]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=342</guid>
		<description><![CDATA[The end of 2009 brought the end of the commuter New York Water Taxi that ferried commuters down the Hudson from Yonkers City Pier to Manhattan, docking at the World Financial Center and Wall Street, and last summer, mid-town too. It was a good thing nobody knew about.]]></description>
		<wfw:commentRss>http://www.insightmrktg.com/2010/01/12/bad-marketing-sinks-new-york-water-taxi/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Testimonials: The Gift that Keeps on Giving</title>
		<link>http://www.insightmrktg.com/2009/12/28/testimonials-the-gift-that-keeps-on-giving/</link>
		<comments>http://www.insightmrktg.com/2009/12/28/testimonials-the-gift-that-keeps-on-giving/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 20:27:52 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[self-promotion]]></category>
		<category><![CDATA[testimonials]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=82</guid>
		<description><![CDATA[It doesn’t really matter what a company says about itself; it’s what the customers say about the company. And when customers have good things to say, that alone will sell to other customers.]]></description>
		<wfw:commentRss>http://www.insightmrktg.com/2009/12/28/testimonials-the-gift-that-keeps-on-giving/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hey JetBlue: Let&#8217;s Be Friends!</title>
		<link>http://www.insightmrktg.com/2009/12/14/hey-jetblue-lets-be-friends/</link>
		<comments>http://www.insightmrktg.com/2009/12/14/hey-jetblue-lets-be-friends/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 15:36:19 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Market Share]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[airline offers]]></category>
		<category><![CDATA[All-You-Can-Jet Sweepstakes]]></category>
		<category><![CDATA[FaceBook]]></category>
		<category><![CDATA[JetBlue]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[sweepstakes]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=283</guid>
		<description><![CDATA[JetBlue, long considered the social media maven with nearly 1.5 million followers on Twitter...but what’s this? A measly 60k on Facebook??? This can't be! So what’s the popular airline kid to do when they have no friends? Easy! Give the fans something for free! Bribe them! Free sweepstakes just for being a friend on FaceBook!]]></description>
		<wfw:commentRss>http://www.insightmrktg.com/2009/12/14/hey-jetblue-lets-be-friends/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is There a Tiger in Your Tank?</title>
		<link>http://www.insightmrktg.com/2009/12/01/is-there-a-tiger-in-your-tank/</link>
		<comments>http://www.insightmrktg.com/2009/12/01/is-there-a-tiger-in-your-tank/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 19:39:12 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Brand Mascots]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Company Names]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[brand personalities]]></category>
		<category><![CDATA[brand promise]]></category>
		<category><![CDATA[Celebrity endorsements]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=241</guid>
		<description><![CDATA[To talk or not to talk? That is the question, but with nothing but dodging from Florida, the blogosphere is more than happy to answer.

While Tiger maintains his silence, or his roundabout explanation that fuels guilt and scandal yet explains nothing, has this mega-superceleb squeaky clean sure thing fallen like &#8230; like &#8230; Kobe and [...]]]></description>
		<wfw:commentRss>http://www.insightmrktg.com/2009/12/01/is-there-a-tiger-in-your-tank/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Websites: A Fact of Business Life</title>
		<link>http://www.insightmrktg.com/2009/10/23/websites-a-fact-of-business-life/</link>
		<comments>http://www.insightmrktg.com/2009/10/23/websites-a-fact-of-business-life/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 18:39:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[adverstising]]></category>
		<category><![CDATA[building a website]]></category>
		<category><![CDATA[do I need a website?]]></category>
		<category><![CDATA[how to build a website]]></category>
		<category><![CDATA[register.com]]></category>
		<category><![CDATA[self-promotion]]></category>
		<category><![CDATA[website creation]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=89</guid>
		<description><![CDATA[Setting up a website is mandatory to market your wares, whether a dog walker or aerospace engineer. You need to be seen by potential clients, employers and employees. With a website, you're telling the world you exist.]]></description>
		<wfw:commentRss>http://www.insightmrktg.com/2009/10/23/websites-a-fact-of-business-life/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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