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	<title>InSight Marketing &#187; Positioning</title>
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	<link>http://www.insightmrktg.com</link>
	<description>Branding and Strategic Marketing</description>
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		<title>What&#8217;s In A Name?</title>
		<link>http://www.insightmrktg.com/2011/07/18/3-tips-when-naming-your-business-product-or-brand/</link>
		<comments>http://www.insightmrktg.com/2011/07/18/3-tips-when-naming-your-business-product-or-brand/#comments</comments>
		<pubDate>Mon, 18 Jul 2011 15:00:11 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Company Names]]></category>
		<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[how to choose a product name]]></category>
		<category><![CDATA[naming your business]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=892</guid>
		<description><![CDATA[Choosing the name for your company, key product, or service, may in fact be the most important marketing decision you make. Here are three simple tips to consider when naming your business.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Social Media Tip #1: Establish a Social Media Marketing Strategy</title>
		<link>http://www.insightmrktg.com/2011/06/27/social-media-for-small-business-tip-1-establish-a-social-media-marketing-strategy/</link>
		<comments>http://www.insightmrktg.com/2011/06/27/social-media-for-small-business-tip-1-establish-a-social-media-marketing-strategy/#comments</comments>
		<pubDate>Tue, 28 Jun 2011 01:34:46 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[how to begin social media marketing]]></category>
		<category><![CDATA[social media for small business]]></category>
		<category><![CDATA[social media plans for small business]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=857</guid>
		<description><![CDATA[It's easy to get started with social media for your small business when you follow these easy steps. Listen, learn, and don't wait for permission to get going with social media. The rewards will convince your colleagues!]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Engine Optimization Tip #5: The Truth about Search Engines</title>
		<link>http://www.insightmrktg.com/2011/05/13/search-engine-optimization-tip-5-the-truth-about-search-engines/</link>
		<comments>http://www.insightmrktg.com/2011/05/13/search-engine-optimization-tip-5-the-truth-about-search-engines/#comments</comments>
		<pubDate>Fri, 13 May 2011 19:01:02 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[reputable search engines]]></category>
		<category><![CDATA[SEO rankings]]></category>
		<category><![CDATA[when to submit your website to search engines]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=840</guid>
		<description><![CDATA[Why you should never pay a SEO firm to submit your company website to hundreds of search engines and directories, despite promises of higher rankings and more visitors. This is a waste of your time and money!]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Innovation – The Great Engine of Prosperity</title>
		<link>http://www.insightmrktg.com/2010/12/21/innovation-%e2%80%93-the-great-engine-of-prosperity/</link>
		<comments>http://www.insightmrktg.com/2010/12/21/innovation-%e2%80%93-the-great-engine-of-prosperity/#comments</comments>
		<pubDate>Tue, 21 Dec 2010 15:36:28 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Bourgeois Dignity]]></category>
		<category><![CDATA[Deirdre McCloskey]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[National Review]]></category>
		<category><![CDATA[Rich Lowry]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=626</guid>
		<description><![CDATA[It is innovation that is the driver of wealth – entrepreneurial “alertness,” the ceaseless search for the new, the better, the cheaper. McCloskey spells it out in her book, Bourgeois Dignity.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Engine Optimization Tip #1: Beware of SEO companies that use spam to promote themselves</title>
		<link>http://www.insightmrktg.com/2010/08/25/seo-tip-1-beware-of-seo-companies-that-use-spam-to-promote-themselves/</link>
		<comments>http://www.insightmrktg.com/2010/08/25/seo-tip-1-beware-of-seo-companies-that-use-spam-to-promote-themselves/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 16:17:12 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[black hat SEO]]></category>
		<category><![CDATA[blackhat SEO]]></category>
		<category><![CDATA[how to choose search engine optimization firm]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO marketing]]></category>
		<category><![CDATA[SEO scams]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=553</guid>
		<description><![CDATA[The vast number of emails I get from SEO companies promising to get my website on page 1 of Google is quite amazing. These firms must not be doing their homework because my website is already on page 1. Tips to beware of unscrupulous SEO practices.]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Brand Image Lessons from BP&#8217;s Gulf Disaster</title>
		<link>http://www.insightmrktg.com/2010/06/16/brand-image-lessons-from-bps-gulf-disaster/</link>
		<comments>http://www.insightmrktg.com/2010/06/16/brand-image-lessons-from-bps-gulf-disaster/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 21:41:53 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Brand History]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[BP]]></category>
		<category><![CDATA[BP brand problems]]></category>
		<category><![CDATA[Branding issues]]></category>
		<category><![CDATA[branding lessons]]></category>
		<category><![CDATA[Gulf Oil Spill]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=485</guid>
		<description><![CDATA[What branding lessons can be learned from the biggest natural disaster in history?  As a horrified public watches images of ruined coastal areas and destroyed businesses, the petroleum company that once touted itself as a progressive force in environmentalism is now trying to save the tattered remnants of its corporate reputation. You can learn from their mistakes.]]></description>
		<wfw:commentRss>http://www.insightmrktg.com/2010/06/16/brand-image-lessons-from-bps-gulf-disaster/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The USP: Unique Selling Proposition is the Must-Have Essential For Business Growth</title>
		<link>http://www.insightmrktg.com/2010/05/04/the-usp-unique-selling-proposition-is-the-must-have-essential-for-business-growth/</link>
		<comments>http://www.insightmrktg.com/2010/05/04/the-usp-unique-selling-proposition-is-the-must-have-essential-for-business-growth/#comments</comments>
		<pubDate>Tue, 04 May 2010 16:04:55 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[business essential]]></category>
		<category><![CDATA[Got Milk]]></category>
		<category><![CDATA[how to create a USP]]></category>
		<category><![CDATA[Rosser Reeves]]></category>
		<category><![CDATA[tag line]]></category>
		<category><![CDATA[Unique Selling Proposition]]></category>
		<category><![CDATA[USP]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=455</guid>
		<description><![CDATA[Many have heard the marketing term U.S.P. or Unique Selling Proposition, but I would wager most don’t have a clue to its inherent value when marketing your business. What it is, and why your business needs it.]]></description>
		<wfw:commentRss>http://www.insightmrktg.com/2010/05/04/the-usp-unique-selling-proposition-is-the-must-have-essential-for-business-growth/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Social Media vs Public Relations</title>
		<link>http://www.insightmrktg.com/2010/03/12/social-media-vs-public-relations/</link>
		<comments>http://www.insightmrktg.com/2010/03/12/social-media-vs-public-relations/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 16:54:42 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=427</guid>
		<description><![CDATA[Some marketing professionals are saying the traditional role of Public Relations has lost some of luster, overtaken with a more contemporary form of PR, namely social media . . . but not in my opinion. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business Cards Will Never Be Obsolete</title>
		<link>http://www.insightmrktg.com/2010/01/28/business-cards-matter/</link>
		<comments>http://www.insightmrktg.com/2010/01/28/business-cards-matter/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 11:05:16 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Company Names]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[business card apps]]></category>
		<category><![CDATA[business cards]]></category>
		<category><![CDATA[DUB]]></category>
		<category><![CDATA[DubMeNow]]></category>
		<category><![CDATA[first impressions]]></category>
		<category><![CDATA[Linked In]]></category>
		<category><![CDATA[self-promotion]]></category>
		<category><![CDATA[starting a business]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=84</guid>
		<description><![CDATA[Never underestimate the practical business card when developing your marketing strategy. This is an essential part of your brand and should never be overlooked.]]></description>
		<wfw:commentRss>http://www.insightmrktg.com/2010/01/28/business-cards-matter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bad Marketing Sinks New York Water Taxi</title>
		<link>http://www.insightmrktg.com/2010/01/12/bad-marketing-sinks-new-york-water-taxi/</link>
		<comments>http://www.insightmrktg.com/2010/01/12/bad-marketing-sinks-new-york-water-taxi/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 17:52:23 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[bad marketing]]></category>
		<category><![CDATA[commute to work]]></category>
		<category><![CDATA[commuting by ferry]]></category>
		<category><![CDATA[New York Water Taxi]]></category>
		<category><![CDATA[NYC commuter options]]></category>
		<category><![CDATA[Yonkers Ferry]]></category>
		<category><![CDATA[Yonkers tourism]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=342</guid>
		<description><![CDATA[The end of 2009 brought the end of the commuter New York Water Taxi that ferried commuters down the Hudson from Yonkers City Pier to Manhattan, docking at the World Financial Center and Wall Street, and last summer, mid-town too. It was a good thing nobody knew about.]]></description>
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