Category: Market Share
In 1984, the big talk in advertising was all about Apple’s “Big Brother” Super Bowl commercial, which broke many of the time-tested rules regarding advertising. It was long – one full minute; it only aired once – during the Super Bowl, and yet this ad is still talked about today as a masterpiece of advertising.Continue reading →
There’s simple steps to grow an in-house subscriber list to your company newsletter. Follow these easy techniques to grow your own list and saving time and money!Continue reading →
The days of paying a huge monthly cable bill for a pre-packaged bundle of shows you don’t watch may soon be over, and just about everybody realizes it except for the cable companies.Continue reading →
JetBlue, long considered the social media maven with nearly 1.5 million followers on Twitter…but what’s this? A measly 60k on Facebook??? This can’t be! So what’s the popular airline kid to do when they have no friends? Easy! Give the fans something for free! Bribe them! Free sweepstakes just for being a friend on FaceBook!Continue reading →
Recently, I read an article that appeared in the New Yorker Magazine. It discussed how two well-known cereal companies, Kellogg’s and Post, dealt with the economic depression in the late 1920s. At the time, ready-to-eat cereals were relatively new and Americans didn’t view them as a real alternative to oatmeal…Continue reading →
Just do it.
Quality is job #1.
We try harder.
Healthy fast food.
It is entirely possible to “own” a phrase or a word in the mind of consumers. The above examples prove that – and it’s not just an option for big companies.Continue reading →
Your brand must evolve.
Apple still has tremendous market share and even though you might hear about a bunch of new, start-up companies making computers but, no matter what, they just can’t seem to measure up to Apple.Continue reading →