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	<title>InSight Marketing &#187; Marketing</title>
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	<description>Branding and Strategic Marketing</description>
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		<title>SEO Tip #1: Beware of SEO companies that use spam to promote themselves</title>
		<link>http://www.insightmrktg.com/2010/08/25/seo-tip-1-beware-of-seo-companies-that-use-spam-to-promote-themselves/</link>
		<comments>http://www.insightmrktg.com/2010/08/25/seo-tip-1-beware-of-seo-companies-that-use-spam-to-promote-themselves/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 16:17:12 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[black hat SEO]]></category>
		<category><![CDATA[blackhat SEO]]></category>
		<category><![CDATA[how to choose search engine optimization firm]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO marketing]]></category>
		<category><![CDATA[SEO scams]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=553</guid>
		<description><![CDATA[The vast number of emails I get from SEO companies promising to get my website on page 1 of Google is quite amazing. These firms must not be doing their homework because my website is already on page 1. Tips to beware of unscrupulous SEO practices.]]></description>
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		</item>
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		<title>5 Social Media Marketing Tips to Get Started Today</title>
		<link>http://www.insightmrktg.com/2010/07/01/5-social-media-marketing-tips-to-get-started-today/</link>
		<comments>http://www.insightmrktg.com/2010/07/01/5-social-media-marketing-tips-to-get-started-today/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 20:26:42 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[how to use social media]]></category>
		<category><![CDATA[social media for dummies]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=496</guid>
		<description><![CDATA[Before you jump into the social media frenzy, do your research and discover where your time and resources are best spent. A little research on the front end will save you a lot on the back end.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The USP: Unique Selling Proposition is the Must-Have Essential For Business Growth</title>
		<link>http://www.insightmrktg.com/2010/05/04/the-usp-unique-selling-proposition-is-the-must-have-essential-for-business-growth/</link>
		<comments>http://www.insightmrktg.com/2010/05/04/the-usp-unique-selling-proposition-is-the-must-have-essential-for-business-growth/#comments</comments>
		<pubDate>Tue, 04 May 2010 16:04:55 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[business essential]]></category>
		<category><![CDATA[Got Milk]]></category>
		<category><![CDATA[how to create a USP]]></category>
		<category><![CDATA[Rosser Reeves]]></category>
		<category><![CDATA[tag line]]></category>
		<category><![CDATA[Unique Selling Proposition]]></category>
		<category><![CDATA[USP]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=455</guid>
		<description><![CDATA[Many have heard the marketing term U.S.P. or Unique Selling Proposition, but I would wager most don’t have a clue to its inherent value when marketing your business. What it is, and why your business needs it.]]></description>
		<wfw:commentRss>http://www.insightmrktg.com/2010/05/04/the-usp-unique-selling-proposition-is-the-must-have-essential-for-business-growth/feed/</wfw:commentRss>
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		<title>Can Cable Companies Learn from Apple and the Music Industry?</title>
		<link>http://www.insightmrktg.com/2010/03/23/can-cable-companies-learn-from-apple-and-the-music-industry/</link>
		<comments>http://www.insightmrktg.com/2010/03/23/can-cable-companies-learn-from-apple-and-the-music-industry/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 13:02:03 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Company Names]]></category>
		<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Market Share]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=432</guid>
		<description><![CDATA[The days of paying a huge monthly cable bill for a pre-packaged bundle of shows you don’t watch may soon be over, and just about everybody realizes it except for the cable companies.]]></description>
		<wfw:commentRss>http://www.insightmrktg.com/2010/03/23/can-cable-companies-learn-from-apple-and-the-music-industry/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Spend Wisely: Realistic Marketing Dollars</title>
		<link>http://www.insightmrktg.com/2010/02/03/realistic-marketing-dollars/</link>
		<comments>http://www.insightmrktg.com/2010/02/03/realistic-marketing-dollars/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 19:43:55 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing budget]]></category>
		<category><![CDATA[marketing dollars]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[media costs]]></category>
		<category><![CDATA[what to spend on marketing]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=397</guid>
		<description><![CDATA[It costs how much?? If a client needs advertising, direct marketing, a website, in addition to PR work, they have to be ready to spend some money. It’s a fact: you need to spend money to make money.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Business Cards Will Never Be Obsolete</title>
		<link>http://www.insightmrktg.com/2010/01/28/business-cards-matter/</link>
		<comments>http://www.insightmrktg.com/2010/01/28/business-cards-matter/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 11:05:16 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Company Names]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[business card apps]]></category>
		<category><![CDATA[business cards]]></category>
		<category><![CDATA[DUB]]></category>
		<category><![CDATA[DubMeNow]]></category>
		<category><![CDATA[first impressions]]></category>
		<category><![CDATA[Linked In]]></category>
		<category><![CDATA[self-promotion]]></category>
		<category><![CDATA[starting a business]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=84</guid>
		<description><![CDATA[Never underestimate the practical business card when developing your marketing strategy. This is an essential part of your brand and should never be overlooked.]]></description>
		<wfw:commentRss>http://www.insightmrktg.com/2010/01/28/business-cards-matter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reaching Your Marketing Goals: Run Your Race</title>
		<link>http://www.insightmrktg.com/2010/01/19/reaching-your-marketing-goals-run-your-race/</link>
		<comments>http://www.insightmrktg.com/2010/01/19/reaching-your-marketing-goals-run-your-race/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 17:23:31 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[4 minute mile]]></category>
		<category><![CDATA[marketing goals]]></category>
		<category><![CDATA[marketing plans]]></category>
		<category><![CDATA[marketing tenacity]]></category>
		<category><![CDATA[mind over marketing matters]]></category>
		<category><![CDATA[Roger Bannister]]></category>
		<category><![CDATA[running]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=351</guid>
		<description><![CDATA[Why should we lowly marketing gurus care about a 4-minute-mile?  Because they told him it couldn’t be done. They – the doctors and scientists and even his greatest fans – said it was impossible. To which Roger Bannister said, ‘I don’t think so.’]]></description>
		<wfw:commentRss>http://www.insightmrktg.com/2010/01/19/reaching-your-marketing-goals-run-your-race/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bad Marketing Sinks New York Water Taxi</title>
		<link>http://www.insightmrktg.com/2010/01/12/bad-marketing-sinks-new-york-water-taxi/</link>
		<comments>http://www.insightmrktg.com/2010/01/12/bad-marketing-sinks-new-york-water-taxi/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 17:52:23 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[bad marketing]]></category>
		<category><![CDATA[commute to work]]></category>
		<category><![CDATA[commuting by ferry]]></category>
		<category><![CDATA[New York Water Taxi]]></category>
		<category><![CDATA[NYC commuter options]]></category>
		<category><![CDATA[Yonkers Ferry]]></category>
		<category><![CDATA[Yonkers tourism]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=342</guid>
		<description><![CDATA[The end of 2009 brought the end of the commuter New York Water Taxi that ferried commuters down the Hudson from Yonkers City Pier to Manhattan, docking at the World Financial Center and Wall Street, and last summer, mid-town too. It was a good thing nobody knew about.]]></description>
		<wfw:commentRss>http://www.insightmrktg.com/2010/01/12/bad-marketing-sinks-new-york-water-taxi/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Testimonials: The Gift that Keeps on Giving</title>
		<link>http://www.insightmrktg.com/2009/12/28/testimonials-the-gift-that-keeps-on-giving/</link>
		<comments>http://www.insightmrktg.com/2009/12/28/testimonials-the-gift-that-keeps-on-giving/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 20:27:52 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[self-promotion]]></category>
		<category><![CDATA[testimonials]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=82</guid>
		<description><![CDATA[It doesn’t really matter what a company says about itself; it’s what the customers say about the company. And when customers have good things to say, that alone will sell to other customers.]]></description>
		<wfw:commentRss>http://www.insightmrktg.com/2009/12/28/testimonials-the-gift-that-keeps-on-giving/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hey JetBlue: Let&#8217;s Be Friends!</title>
		<link>http://www.insightmrktg.com/2009/12/14/hey-jetblue-lets-be-friends/</link>
		<comments>http://www.insightmrktg.com/2009/12/14/hey-jetblue-lets-be-friends/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 15:36:19 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Market Share]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[airline offers]]></category>
		<category><![CDATA[All-You-Can-Jet Sweepstakes]]></category>
		<category><![CDATA[FaceBook]]></category>
		<category><![CDATA[JetBlue]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[sweepstakes]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=283</guid>
		<description><![CDATA[JetBlue, long considered the social media maven with nearly 1.5 million followers on Twitter...but what’s this? A measly 60k on Facebook??? This can't be! So what’s the popular airline kid to do when they have no friends? Easy! Give the fans something for free! Bribe them! Free sweepstakes just for being a friend on FaceBook!]]></description>
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