As 2018 commences, there are a number of new marketing trends poised to make a significant impact on go-to-market strategy. Here are some of the most important trends to look for in the coming year. Interactive content Consumers are constantly looking to make deeper connections with the brands they love. Allowing your…

For most businesses, marketing their products or services is the lifeblood of their business so you would think that choosing the right marketing firm would be of utmost importance – and yet many business owners do not appreciate the importance of selecting the right agency or recognize the value effective…

Businesses of all types are successfully using Facebook to market their companies. In September 2016, there were 60 million business pages on Facebook, one-third more than a year prior. Depending on your demographic, Facebook can be a powerful marketing tool. Age 25 to 34, at 22% of users, is the…

Is this the year you are ready to jump on board with video marketing for your business? The answer should be a resounding “yes” for many reasons. Maybe you have been hesitant because of high production costs, or you are not sure which platforms to use, or how to produce…

In many ways Football and Marketing are very similar. Both require an effective “game plan” to determine the strategy to use during the game, and the right blend of tactics that can executive the game plan effectively.

With warmer temperatures and longer daylight hours on the way, spring is a time to refresh and renew. This applies equally to home projects, wardrobe changes and re-assessing your small business marketing. It’s easy to just let things lie or “hibernate” during the winter months with a functional website and…

Where the top marketing opportunities for 2016? Mobile, Location Marketing, Social Media Search are just some of the important marketing trends for 2016

Snapchat – This fast-growing social network has been mostly the domain of teenagers eager to move beyond Facebook to keep up with their friends’ activities. Now businesses are starting to take notice of this valuable platform to reach the young adult demographic.

Most of us find it rather easy to busy ourselves. We work hard to achieve victories – promotions, higher income, more recognition. But we don’t often stop to evaluate the meaning behind this busyness, behind these victories – we don’t ask ourselves if these things that we focus on so intently are what really matter to us.

Many have heard the marketing term U.S.P. or Unique Selling Proposition, but I would wager most don’t have a clue to its inherent value when marketing your business. What it is, and why your business needs it.