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	<title>InSight Marketing &#187; Company Names</title>
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		<title>What&#8217;s In A Name?</title>
		<link>http://www.insightmrktg.com/2011/07/18/3-tips-when-naming-your-business-product-or-brand/</link>
		<comments>http://www.insightmrktg.com/2011/07/18/3-tips-when-naming-your-business-product-or-brand/#comments</comments>
		<pubDate>Mon, 18 Jul 2011 15:00:11 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Company Names]]></category>
		<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[how to choose a product name]]></category>
		<category><![CDATA[naming your business]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=892</guid>
		<description><![CDATA[Choosing the name for your company, key product, or service, may in fact be the most important marketing decision you make. Here are three simple tips to consider when naming your business.]]></description>
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		</item>
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		<title>SEO Tip #4: Don’t be Greedy with Domain Names and Stingy with Content</title>
		<link>http://www.insightmrktg.com/2011/03/02/seo-tip-4-don%e2%80%99t-be-greedy-with-domain-names-and-stingy-with-content/</link>
		<comments>http://www.insightmrktg.com/2011/03/02/seo-tip-4-don%e2%80%99t-be-greedy-with-domain-names-and-stingy-with-content/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 19:00:18 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Company Names]]></category>
		<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[cut and paste content]]></category>
		<category><![CDATA[domain names]]></category>
		<category><![CDATA[recycling content]]></category>
		<category><![CDATA[search engine optimization advice]]></category>
		<category><![CDATA[subdomains]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=729</guid>
		<description><![CDATA[You're the proud business owner of multiple domain names: URLs ending with .com, .net, .biz, .co, and .info, complete with hosting! Now what do you do to fill all these sister sites with content? Cut &#038; paste? Not if you're smart!]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can Cable Companies Learn from Apple and the Music Industry?</title>
		<link>http://www.insightmrktg.com/2010/03/23/can-cable-companies-learn-from-apple-and-the-music-industry/</link>
		<comments>http://www.insightmrktg.com/2010/03/23/can-cable-companies-learn-from-apple-and-the-music-industry/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 13:02:03 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Company Names]]></category>
		<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Market Share]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Cable]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[Video on Demand]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=432</guid>
		<description><![CDATA[The days of paying a huge monthly cable bill for a pre-packaged bundle of shows you don’t watch may soon be over, and just about everybody realizes it except for the cable companies.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business Cards Will Never Be Obsolete</title>
		<link>http://www.insightmrktg.com/2010/01/28/business-cards-matter/</link>
		<comments>http://www.insightmrktg.com/2010/01/28/business-cards-matter/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 11:05:16 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Company Names]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[business card apps]]></category>
		<category><![CDATA[business cards]]></category>
		<category><![CDATA[DUB]]></category>
		<category><![CDATA[DubMeNow]]></category>
		<category><![CDATA[first impressions]]></category>
		<category><![CDATA[Linked In]]></category>
		<category><![CDATA[self-promotion]]></category>
		<category><![CDATA[starting a business]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=84</guid>
		<description><![CDATA[Never underestimate the practical business card when developing your marketing strategy. This is an essential part of your brand and should never be overlooked.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is There a Tiger in Your Tank?</title>
		<link>http://www.insightmrktg.com/2009/12/01/is-there-a-tiger-in-your-tank/</link>
		<comments>http://www.insightmrktg.com/2009/12/01/is-there-a-tiger-in-your-tank/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 19:39:12 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Brand Mascots]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Company Names]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[brand personalities]]></category>
		<category><![CDATA[brand promise]]></category>
		<category><![CDATA[Celebrity endorsements]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=241</guid>
		<description><![CDATA[To talk or not to talk? That is the question, but with nothing but dodging from Florida, the blogosphere is more than happy to answer. While Tiger maintains his silence, or his roundabout explanation that fuels guilt and scandal yet explains nothing, has this mega-superceleb squeaky clean sure thing fallen like &#8230; like &#8230; Kobe [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Knowing When to Throw in the Styrofoam Towel</title>
		<link>http://www.insightmrktg.com/2009/08/23/knowing-when-to-throw-in-the-styrofoam-towel/</link>
		<comments>http://www.insightmrktg.com/2009/08/23/knowing-when-to-throw-in-the-styrofoam-towel/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 02:07:58 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Company Names]]></category>
		<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Ed Rensi]]></category>
		<category><![CDATA[McDonald's]]></category>
		<category><![CDATA[public opinion]]></category>
		<category><![CDATA[Styrofoam tray]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=90</guid>
		<description><![CDATA[Fighting public opinion can be tough, as McDonalds found out a few years back. Environmentalist groups had been pressuring McDonalds to change from using Styrofoam packaging to paper.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kellogg&#8217;s vs Post Cereal. Taking advantage of opportunities during an economic downturn</title>
		<link>http://www.insightmrktg.com/2009/06/01/kelloggs-vs-post-cereal-taking-advantage-of-opportunities-during-an-economic-downturn/</link>
		<comments>http://www.insightmrktg.com/2009/06/01/kelloggs-vs-post-cereal-taking-advantage-of-opportunities-during-an-economic-downturn/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 01:23:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand History]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Company Names]]></category>
		<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Market Share]]></category>
		<category><![CDATA[Kellogg's]]></category>
		<category><![CDATA[Post Cereal]]></category>
		<category><![CDATA[Recession]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=75</guid>
		<description><![CDATA[Recently, I read an article that appeared in the New Yorker Magazine. It discussed how two well-known cereal companies, Kellogg&#8217;s and Post, dealt with the economic depression in the late 1920s. At the time, ready-to-eat cereals were relatively new and Americans didn&#8217;t view them as a real alternative to oatmeal or cream of wheat. When [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My Rules on Company Names</title>
		<link>http://www.insightmrktg.com/2008/12/26/my-rules-on-company-names/</link>
		<comments>http://www.insightmrktg.com/2008/12/26/my-rules-on-company-names/#comments</comments>
		<pubDate>Fri, 26 Dec 2008 21:47:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Company Names]]></category>
		<category><![CDATA[naming]]></category>

		<guid isPermaLink="false">http://insightmrktg.com/blog/?p=52</guid>
		<description><![CDATA[My rules about company names are simple and very straight-forward...]]></description>
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