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	<title>InSight Marketing &#187; Advertising</title>
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	<link>http://www.insightmrktg.com</link>
	<description>Branding and Strategic Marketing</description>
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		<title>Web Designers Do Marketing, Printers Do Marketing; It Seems Everyone Does Marketing</title>
		<link>http://www.insightmrktg.com/2011/04/11/web-designers-do-marketing-printers-do-marketing-it-seems-everyone-does-marketing/</link>
		<comments>http://www.insightmrktg.com/2011/04/11/web-designers-do-marketing-printers-do-marketing-it-seems-everyone-does-marketing/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 17:50:36 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[choosing the right marketing professional]]></category>
		<category><![CDATA[marketing consultants]]></category>
		<category><![CDATA[who is a marketing pro]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=825</guid>
		<description><![CDATA[When everyone claims they "do marketing," how do you successfully choose a true marketing professional with the knowledge and tools to get the job done?]]></description>
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		<title>The USP: Unique Selling Proposition is the Must-Have Essential For Business Growth</title>
		<link>http://www.insightmrktg.com/2010/05/04/the-usp-unique-selling-proposition-is-the-must-have-essential-for-business-growth/</link>
		<comments>http://www.insightmrktg.com/2010/05/04/the-usp-unique-selling-proposition-is-the-must-have-essential-for-business-growth/#comments</comments>
		<pubDate>Tue, 04 May 2010 16:04:55 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[business essential]]></category>
		<category><![CDATA[Got Milk]]></category>
		<category><![CDATA[how to create a USP]]></category>
		<category><![CDATA[Rosser Reeves]]></category>
		<category><![CDATA[tag line]]></category>
		<category><![CDATA[Unique Selling Proposition]]></category>
		<category><![CDATA[USP]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=455</guid>
		<description><![CDATA[Many have heard the marketing term U.S.P. or Unique Selling Proposition, but I would wager most don’t have a clue to its inherent value when marketing your business. What it is, and why your business needs it.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Social Media vs Public Relations</title>
		<link>http://www.insightmrktg.com/2010/03/12/social-media-vs-public-relations/</link>
		<comments>http://www.insightmrktg.com/2010/03/12/social-media-vs-public-relations/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 16:54:42 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=427</guid>
		<description><![CDATA[Some marketing professionals are saying the traditional role of Public Relations has lost some of luster, overtaken with a more contemporary form of PR, namely social media . . . but not in my opinion. ]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Business Cards Will Never Be Obsolete</title>
		<link>http://www.insightmrktg.com/2010/01/28/business-cards-matter/</link>
		<comments>http://www.insightmrktg.com/2010/01/28/business-cards-matter/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 11:05:16 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Company Names]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[business card apps]]></category>
		<category><![CDATA[business cards]]></category>
		<category><![CDATA[DUB]]></category>
		<category><![CDATA[DubMeNow]]></category>
		<category><![CDATA[first impressions]]></category>
		<category><![CDATA[Linked In]]></category>
		<category><![CDATA[self-promotion]]></category>
		<category><![CDATA[starting a business]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=84</guid>
		<description><![CDATA[Never underestimate the practical business card when developing your marketing strategy. This is an essential part of your brand and should never be overlooked.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Reaching Your Marketing Goals: Run Your Race</title>
		<link>http://www.insightmrktg.com/2010/01/19/reaching-your-marketing-goals-run-your-race/</link>
		<comments>http://www.insightmrktg.com/2010/01/19/reaching-your-marketing-goals-run-your-race/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 17:23:31 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[4 minute mile]]></category>
		<category><![CDATA[marketing goals]]></category>
		<category><![CDATA[marketing plans]]></category>
		<category><![CDATA[marketing tenacity]]></category>
		<category><![CDATA[mind over marketing matters]]></category>
		<category><![CDATA[Roger Bannister]]></category>
		<category><![CDATA[running]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=351</guid>
		<description><![CDATA[Why should we lowly marketing gurus care about a 4-minute-mile?  Because they told him it couldn’t be done. They – the doctors and scientists and even his greatest fans – said it was impossible. To which Roger Bannister said, ‘I don’t think so.’]]></description>
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		<title>Bad Marketing Sinks New York Water Taxi</title>
		<link>http://www.insightmrktg.com/2010/01/12/bad-marketing-sinks-new-york-water-taxi/</link>
		<comments>http://www.insightmrktg.com/2010/01/12/bad-marketing-sinks-new-york-water-taxi/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 17:52:23 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[bad marketing]]></category>
		<category><![CDATA[commute to work]]></category>
		<category><![CDATA[commuting by ferry]]></category>
		<category><![CDATA[New York Water Taxi]]></category>
		<category><![CDATA[NYC commuter options]]></category>
		<category><![CDATA[Yonkers Ferry]]></category>
		<category><![CDATA[Yonkers tourism]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=342</guid>
		<description><![CDATA[The end of 2009 brought the end of the commuter New York Water Taxi that ferried commuters down the Hudson from Yonkers City Pier to Manhattan, docking at the World Financial Center and Wall Street, and last summer, mid-town too. It was a good thing nobody knew about.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Testimonials: The Gift that Keeps on Giving</title>
		<link>http://www.insightmrktg.com/2009/12/28/testimonials-the-gift-that-keeps-on-giving/</link>
		<comments>http://www.insightmrktg.com/2009/12/28/testimonials-the-gift-that-keeps-on-giving/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 20:27:52 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[self-promotion]]></category>
		<category><![CDATA[testimonials]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=82</guid>
		<description><![CDATA[It doesn’t really matter what a company says about itself; it’s what the customers say about the company. And when customers have good things to say, that alone will sell to other customers.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hey JetBlue: Let&#8217;s Be Friends!</title>
		<link>http://www.insightmrktg.com/2009/12/14/hey-jetblue-lets-be-friends/</link>
		<comments>http://www.insightmrktg.com/2009/12/14/hey-jetblue-lets-be-friends/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 15:36:19 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Market Share]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[airline offers]]></category>
		<category><![CDATA[All-You-Can-Jet Sweepstakes]]></category>
		<category><![CDATA[FaceBook]]></category>
		<category><![CDATA[JetBlue]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[sweepstakes]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=283</guid>
		<description><![CDATA[JetBlue, long considered the social media maven with nearly 1.5 million followers on Twitter...but what’s this? A measly 60k on Facebook??? This can't be! So what’s the popular airline kid to do when they have no friends? Easy! Give the fans something for free! Bribe them! Free sweepstakes just for being a friend on FaceBook!]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Websites: A Fact of Business Life</title>
		<link>http://www.insightmrktg.com/2009/10/23/websites-a-fact-of-business-life/</link>
		<comments>http://www.insightmrktg.com/2009/10/23/websites-a-fact-of-business-life/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 18:39:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[adverstising]]></category>
		<category><![CDATA[building a website]]></category>
		<category><![CDATA[do I need a website?]]></category>
		<category><![CDATA[how to build a website]]></category>
		<category><![CDATA[register.com]]></category>
		<category><![CDATA[self-promotion]]></category>
		<category><![CDATA[website creation]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=89</guid>
		<description><![CDATA[Setting up a website is mandatory to market your wares, whether a dog walker or aerospace engineer. You need to be seen by potential clients, employers and employees. With a website, you're telling the world you exist.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Big Plans, Limited Budget</title>
		<link>http://www.insightmrktg.com/2009/09/25/big-plans-limited-budget/</link>
		<comments>http://www.insightmrktg.com/2009/09/25/big-plans-limited-budget/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 03:55:54 +0000</pubDate>
		<dc:creator>Rocky Cipriano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[General Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[budgets]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[ny]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[westchester]]></category>

		<guid isPermaLink="false">http://www.insightmrktg.com/?p=85</guid>
		<description><![CDATA[Starting an aggressive marketing effort and not having enough money to finish is poor planning. It's like flying across the Atlantic with a half tank of fuel. Sure, you'll make progress, but your plane better have floats because you'll be landing in the Atlantic, and not in Paris.]]></description>
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