10-Point Marketing Checklist for Your Business

Check as many of the boxes below that apply to your company

• Does your business have a marketing program that runs on a day-to-day basis with minimal reliance on top management to implement and manage?


• Does your marketing program have specific, measurable objectives to achieve that are aligned with your overall business goals?


• Does your company have a logo and brand image that represents your company professionally and is consistent with your company's core values?


• Has your company developed a positioning strategy or U.S.P. (Unique Selling Proposition) that capitalizes on your competitive advantage in the marketplace?


• Have you identified who are your most important and profitable customers — and, more importantly, does your marketing target these customers?


• Have you set aside a specific and realistic marketing budget which can achieve your marketing objectives?


• Do you have a system in place to track and evaluate the effectiveness of the marketing tools and media you are utilizing?


• Are you employing an integrated approach to your marketing that uses a blend of multiple marketing tools to achieve synergies that improve the overall effectiveness of your marketing?


• Are you keeping abreast of the new marketing opportunities that have recently become available, i.e., Social Media and mobile phone advertising?


• Are you regularly thinking "outside-the-box" for a "big idea" that would be a home-run for your business?

Rate Your Company - How many boxes did you check?

Less than Three Boxes: You've got a rough road ahead. Making progress in your company's growth will be a long time coming.

Three to Five Boxes: You're on the path toward reaching your company goals, but it's time to invest in a marketing program that has real legs.

Five to Eight Boxes: You're headed in the right direction - right on time for your appointment with success. Make sure you have a plan to keep the momentum going.

More than Eight Boxes: You're a marketing maven! May we offer you a job?

Whether you checked eight boxes or one, your company would benefit from our comprehensive InSight Marketing Audit Program — a program that will identify avenues for the future growth and success of your business.

Call our President, Rocco Cipriano, at 914-777-9700 to schedule your no-obligation, one-on-one consultation and marketing analysis for your business.