Who We Are
InSight Marketing is a marketing agency headed by Rocco Cipriano and a talented team of marketing professionals who augment Rocco’s strong strategic focus with award-winning execution to produce very effective and cost efficient marketing programs for our clients.
“We achieve excellent results for our clients with a process that achieves our client’s objectives, while budgeting marketing dollars in the most cost efficient manner.” – Rocco Cipriano
Seasoned marketing professional with over 30 years experience in the fields of advertising, marketing and graphic design.
Author of best-selling book on brand marketing – Branding Insights for Small Business. He has won numerous awards for his design and advertising work and is a graduate of Parson School of Design in New York City.
Rebecca Masson — Account Manager
Rebecca Masson joins InSight Marketing with over 15 years of marketing experience. Rebecca has managed numerous luxury brand campaigns in the beauty industry, including senior roles at L’Oreal, Sisley and Proctor & Gamble Prestige. Along with traditional marketing roles in brand management, Rebecca has also more recently specialized in many digital strategy projects, including launching e-commerce sites and building website traffic through social media and online partnerships. She has also created print and email direct marketing campaigns and now brings that expertise to our agency.
Michael is a skilled creative writer, who is very comfortable in the world of the world wide web (remember when we used to say that). He develops effective web content for our client’s websites and email campaigns, which makes him our web master guru. Michael’s ability to translate raw information and rewrite it in the style and voice of each client makes him a valuable resource for Aviation Marketing Consulting and our clients.
Samantha Cipriano — Administrative Assistant
Sammi helps keep the office in order and the business humming. She’s also available to the President on a 24/7 basis unless she’s off to school where she is majoring in English and History.
Amy Grech – SEO Specialist
Amy is a Search Engine Optimization specialist with over a decade of diverse experience working with small to medium-sized businesses in North America, as well as Fortune 500 companies in the entertainment, healthcare and aviation industries. She has attained multiple, organic page one listings in the top search engines (Google, Yahoo & Bing) for our clients, even for highly competitive keywords.
Curt Feather – Google AdWords & Pay-Per-Click Specialist
Curt is an expert with Google AdWords and other Pay-Per-Click (PPC) platforms. He is Google AdWords and Analytics certified and recently achieved the coveted Google Certified Partner status.
He creates highly targeted marketing campaigns and strategies that provide measurable and profitable returns.
Jake McCuistion — Designer and Web Programmer
Jake is an experienced web and database programmer, iOS developer as well as being a talented graphic designer and multi-media artist. He keeps Aviation Marketing Consulting at the cutting edge of our technological capabilities with his programming skills and ongoing study of the ever-fluid web environment.
He is expert with many of the popular content management systems and brings over a decade of internet marketing experience and success to our team.