Comments on: Spend Wisely: Realistic Marketing Dollars http://www.insightmrktg.com/2010/02/03/realistic-marketing-dollars/ Branding and Strategic Marketing Fri, 25 Jun 2010 15:06:25 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: Rocky Cipriano http://www.insightmrktg.com/2010/02/03/realistic-marketing-dollars/comment-page-1/#comment-143 Rocky Cipriano Mon, 15 Feb 2010 02:25:39 +0000 http://www.insightmrktg.com/?p=397#comment-143 Thanks Paula - Yes, there is one specific client that sparked this post, but for the sake of discretion, they shall remain nameless. There are so many factors that come into play when developing a realistic marketing budget. Is the company marketing to consumers or other businesses? Usually consumer marketing requires a larger budget. Is the company marketing a service or a product? If a product or products, are they the manufacturer or a reseller? What are the margins involved? How competitive is the marketplace? All these factors have an impact on determining the amount of money needed to successfully market their business. Marketing without an adequate budget is like trying to fly across the Atlantic with half a tank of fuel. Sure you'll make progress, but you won't reach your objective. Thanks Paula -
Yes, there is one specific client that sparked this post, but for the sake of discretion, they shall remain nameless. There are so many factors that come into play when developing a realistic marketing budget. Is the company marketing to consumers or other businesses? Usually consumer marketing requires a larger budget. Is the company marketing a service or a product? If a product or products, are they the manufacturer or a reseller? What are the margins involved? How competitive is the marketplace? All these factors have an impact on determining the amount of money needed to successfully market their business.
Marketing without an adequate budget is like trying to fly across the Atlantic with half a tank of fuel. Sure you’ll make progress, but you won’t reach your objective.

]]> By: Paula Williams http://www.insightmrktg.com/2010/02/03/realistic-marketing-dollars/comment-page-1/#comment-137 Paula Williams Wed, 10 Feb 2010 05:38:06 +0000 http://www.insightmrktg.com/?p=397#comment-137 Hi Rocco- Excellent article - I'm sure there's a story here - a discussion with a client or potential client that inspired you to write it. I've had several of those discussions! You might share marketing margins of other industries with your clients whey they have sticker shock. The marketing margins in food & beverages, clothing, etc. might put it in perspective for them. Blue skies, -Paula Hi Rocco-

Excellent article – I’m sure there’s a story here – a discussion with a client or potential client that inspired you to write it. I’ve had several of those discussions!

You might share marketing margins of other industries with your clients whey they have sticker shock. The marketing margins in food & beverages, clothing, etc. might put it in perspective for them.

Blue skies,

-Paula

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